Gartner Blog Network

Category: 'digital-marketing' Blog Posts

from the Gartner Blog Network

Ode to Simplicity

by Richard Fouts  |  July 1, 2015

This is a guest post from Anna Maria Virzi, one of Gartner's foremost content marketers. Anna Maria also writes about travel and food at her blog http://www.anna-maria.com (she is, after all,...

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MRM is Dead. Long Live MRM.

by Jake Sorofman  |  July 1, 2015

Of all the capabilities in the modern marketer’s technology stack, marketing resource management—or MRM—is among the most necessary and unloved. Why MRM is necessary is of no great surprise. Marketing...

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Five Ways Marketers Are Using Advanced Analytics

by Martin Kihn  |  June 30, 2015

Interest from Gartner's marketing clients in advanced analytics is accelerating at a frantic pace. We have seen a rise in inquiry volume in the past year on an increasingly broad...

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Make measurement a team sport

by Richard Fouts  |  June 30, 2015

No single organization owns the intense competitive battlefield we call customer experience. Though marketing is best equipped to take the lead in competing on experience, it also requires the intense...

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What marketers can learn from the US Navy Seals

by Richard Fouts  |  June 28, 2015

By now, every marketer has toyed with (or has subscribed) to agile marketing which argues for the frequent measurement of vigorously prioritized, small, time-bound activities.  By launching and learning in smaller...

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The Iron Triangle of Customer Experience

by Jake Sorofman  |  June 24, 2015

You probably already got the memo that customer experience is the new competitive battlefield. In fact, I’d argue that customer experience is fast becoming the top imperative of modern business....

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Should you redesign the marketing organization?

by Richard Fouts  |  June 23, 2015

There will come a time in every marketing executive’s life to reassess the design of the marketing organization. Several events can trigger this decision. A change in business strategy; for...

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Damn the Torpedoes! Seize Periscope Live Streaming

by Jay Wilson  |  June 19, 2015

Live video steaming in social media.  Just the thought of it will give heartburn to your public relations team.  But if you follow some guiding principles, the opportunity to create great...

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An Ode to Code

by Martin Kihn  |  June 17, 2015

In case you missed it, Bloomberg BusinessWeek did something odd this week: launched a double issue consisting of a single, novella-length essay by a lone author, Paul Ford, a computer jock...

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Beware of Customer Data that Blinds You

by Jake Sorofman  |  June 17, 2015

I just read an excellent C/NET article about Electronic Arts’ fall from grace and its hard-earned redemption from its nadir as “the worst company in America,” according to Consumerist.com. How did EA...

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