Gartner Blog Network

Category: 'digital-marketing' Blog Posts

from the Gartner Blog Network

The Voices of Things to Come

by Jay Wilson  |  July 29, 2015

I was riding the London Underground on Sunday night during a brief vacation.  The train's automated female voice announcements weren't much different from those one might hear in any subway in...

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Use Four Senses in Your Customer Experience Strategy

by Jake Sorofman  |  July 21, 2015

I had a great conversation the other day with a customer experience leader at a large global organization who, I must admit, sounded perhaps just a bit whipsawed by customer...

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Before We Lose the Thread Completely . . . Convenience, Clarity Certainty

by Mike Mcguire  |  July 20, 2015

Somewhere between the advent of iOS 7, Android's Lollipop and now, we (those of us in mobile marketing) kind of got ahead of ourselves and our customers and prospects.   We...

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Four Truths and One Lie About Marketing Analytics

by Christi Eubanks  |  July 17, 2015

This week we’ll publish the 2015 Data-Driven Marketing Survey, which shows significant growth for the discipline in terms of spend, team size, and sophistication. More than 250 marketing professionals responded to our...

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Building Segments for Digital Marketing

by Martin Kihn  |  July 16, 2015

Smart segments and personas are wingmen in the flight toward personalized customer experiences and precise media and content targeting. Customers increasingly expect a personalized experience, yet many marketers feel their...

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What Presidential Campaigns Can Teach Marketers About Branding

by Jake Sorofman  |  July 14, 2015

Ah, politics are in the air, the silly season of the election cycle. Even the most civic-minded among us can grow a bit tired of the nattering din of the news...

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What’s the Role of Advertising When Machines Do the Buying?

by Jake Sorofman  |  July 9, 2015

A couple years ago, it was fashionable to suggest that earned media would be the savior of escalating paid media spending, offering welcomed relief from an addiction marketers were eager...

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The Internet of Blings and Pings

by Martin Kihn  |  July 2, 2015

And just when you thought Big Data couldn't get any bigger -- it can't. Along comes the Internet of Things (IoT) to make it look like a falling Bieber. The...

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Do We Really Need all These People? When Less is More.

by Richard Fouts  |  July 2, 2015

Years ago, when I conducted a community chorus I asked (during a budget meeting), “Do we really need all these musicians?”  One of the things this role taught me was...

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A Scalable Chorus: Bringing Employee Voices to Social Marketing

by Jay Wilson  |  July 2, 2015

I read with interest this morning's Adweek recap of IBM's employee advocacy efforts in social media. Indeed, this is a trend we see as social marketers look for ways to improve reach and...

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