Gartner Blog Network

Category: 'digital-marketing' Blog Posts

from the Gartner Blog Network

Mobile Marketing Grows Up

by Jake Sorofman  |  March 3, 2015

Have you noticed that mobile marketing has become less of a thing? A couple years ago, this technique often felt like the digital equivalent of the guy in the inflatable...

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Multichannel Marketing in Real-Time

by Adam Sarner  |  March 2, 2015

Seamless two-way multichannel marketing engagement with customers will closely mimic (and should) a “real-time” conversation, with both listening and speaking, a sense of in-the-moment context, timing and tone, and the...

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Multichannel Marketers, the Doctor is In

by Julie Hopkins  |  February 27, 2015

The job of an analyst is multidimensional. There are days when you’re called in based on your knowledge of a product, or a category. There are days when you’re called...

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Five Questions Every Marketer Should Ask to Prioritize Work

by Jake Sorofman  |  February 24, 2015

Ever feel like all paths lead to marketing? That’s because you are the ultimate utility player. You’re a communicator. You’re a strategist. You know how to get things done. You...

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Revenge of the Hidden Persuaders

by Martin Kihn  |  February 20, 2015

Neuromarketing lurks at the nexus of marketing and the human brain. It is a nascent but already vigorous discipline that treats a range of applications and experiments. These carom from the...

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Overcoming the Top 3 Roadblocks to Going Direct to Consumer Online

by Kirsten Newbold  |  February 19, 2015

Last week I suggested that consumer brands, B2C firms, should be taking advantage of the rapid evolution of digital commerce to increase customer intimacy and bring more revenue to the...

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Toward a Unified Customer Experience Hub

by Jake Sorofman  |  February 19, 2015

A few weeks ago, I wrote about the need to hide the seams in customer experiences. In this post, I suggested that one of the primary causes of these unseemly...

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Marketing Analysts are Scoring our Future

by Andrew Frank  |  February 13, 2015

Like many technical topics in the “big data” realm, marketing analytics is very exciting for insiders, but for most people it probably sounds like just another over-hyped, invasive way to...

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Multichannel Campaign Offerings Have Inbound/Outbound Fusion Cracks

by Adam Sarner  |  February 11, 2015

Inbound/outbound fusion is crucial for transitioning from a one-way, marketing message system to two-way, multichannel interactions, both inbound and outbound, that represent a pairing of customer intent with the right offers...

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Your B2C brand should go DTC now and stop leaving money on the table

by Kirsten Newbold  |  February 10, 2015

Until recently, when I shopped for running shoes I went to Amazon or Zappos even though I was loyal to Asics. I defaulted to trusted sites that stored my contact...

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