Gartner Blog Network

Category: 'digital-marketing' Blog Posts

from the Gartner Blog Network

The Economics of Customer Insights

by Noah Elkin  |  September 15, 2017

"How well do we know our customers?" This is the question increasingly at the forefront of marketers' minds. If you're not yet thinking about how to gather customer insights and leverage them...

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Ad Tech Optimist: A Conversation with Jeff Green

by Martin Kihn  |  September 14, 2017

Drifting down Route 101 between L.A. and Santa Barbara is the Ventura Highway of song and story, and it fetches up at Ventura’s El Camino Real – a 19th century...

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Back to Basics: Branding Remains at the Core of Marketing

by Jennifer Polk  |  September 13, 2017

Marketing leaders are facing tremendous “scope creep” in terms of the span of their roles and the responsibilities of the marketing organization. Gartner’s 2017 CMO Strategy Survey shows CMO and...

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The Great #Macaroni Experiment

by Martin Kihn  |  September 11, 2017

It is impossible to know if anyone is actually reading your long-form content. You can count how many people looked at it, but not how many gave it real attention....

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There is No Agency Business

by Chris Ross  |  September 8, 2017

After reading Avi Dan’s piece What's Behind The Trouble On Madison Avenue, I felt compelled to do more than just leave an epic comment. Avi’s post is well worth the...

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Native Advertising Heats Up

by Anna Maria  |  September 8, 2017

What's native advertising? It’s a question that confounds even the most seasoned marketers, even though the Federal Trade Commission has issued extensive guidelines on native advertising’s proper usage. That’s not...

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Balance Strategic Vision and Tactical Execution

by Jennifer Polk  |  September 7, 2017

Successful CMOs understand the need to be well-rounded, delivering and demonstrating both strategic vision and tactical execution. Marketing leaders who focus too much of one or not enough of the...

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Brand Marketers, Answer a Higher Calling to Remain Relevant to Customers

by Jennifer Polk  |  August 31, 2017

There are brands that we know and love—the ones that stock our pantry shelves and adorn our clothing. There are companies that are woven into the fabric of our communities—whether...

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The CMO’s Dilemma: Focus on the Customer, But at What Cost?

by Anna Maria  |  August 24, 2017

For this year’s CMO Strategy Survey, we set out to learn about the current state of marketing organizations, including the scope of responsibilities and capabilities. One message is loud and...

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Wrenches, Riders, and Marketing Technology

by Chris Ross  |  August 24, 2017

As a kid, I worked part-time at a bike shop (selling bikes, not building or repairing them). While working at the shop, I quickly learned that some of the most...

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