Gartner Blog Network

Category: 'digital-marketing' Blog Posts

from the Gartner Blog Network

Why Communication is a Cornerstone of Customer Experience

by Jennifer Polk  |  April 24, 2017

It's been said that CX is the new competitive battlefield and brands that lead in CX put the customer front and center. If the customer is truly at the center of...

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The F8 of Digital Advertising Rests with Facebook and Google

by Noah Elkin  |  April 20, 2017

If you've read this far, then I managed to get your attention. In today's media-saturated world, that's no easy feat, so thank you. Like an effective headline, digital advertising is designed...

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When Email Marketing Misses Its Mark

by Anna Maria  |  April 14, 2017

“Oral Surgery Appointments Available: Friday, May 19, 2017” read the ominous subject line of an email sent from my dentist’s office. I clicked open the email, thinking I had ignored...

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Delivering Customer Experience Success with External and Internal Journeys

by Noah Elkin  |  April 13, 2017

Successful customer experience often comes down to a question of empowerment. Amid the uproar about the United Airlines passenger being forcibly removed from his overbooked flight (the customer experience implications...

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Marketing Operations Take on Mission Critical Priority

by Jennifer Polk  |  April 13, 2017

Marketing operations are becoming essential to managing the many moving parts of the modern marketing organization and it's campaigns, programs and initiatives. Yet, the role is ill-defined and oft-forgotten when marketing leaders...

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United Airlines and the Dollars and Cents of Customer Experience

by Augie Ray  |  April 11, 2017

We have all seen the video of the bleeding man being dragged from his United Airlines flight. We've seen all the social media rage. We've endured debates over whether it...

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Marketing Data: Getting to the Right Stuff

by Anna Maria  |  April 6, 2017

Have you noticed: The more data you collect, the less valuable it seems? It’s no wonder. Digital marketing activities give marketers access to more data than they’re able to digest....

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What Questions Would You Ask a Start-Up CMO?

by Elizabeth Shaw  |  April 6, 2017

As I talk to more and more of our clients, one thing is clear: they're facing more challenges than ever, and they're struggling to find the best places to start...

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Feel The Churn –Value Segmentation And The Art Of Knowing When You’ve Been Ghosted

by Ewan Mcintyre  |  April 6, 2017

Ghosting: the practice of ending a relationship suddenly without explanation, withdrawing all communication I’ve never been ghosted. Sure, there are people I’m not in contact with anymore– you lose touch...

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The Everything Business

by Chris Ross  |  March 30, 2017

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