Gartner Blog Network

Category: 'digital-marketing' Blog Posts

from the Gartner Blog Network

The Digital Marketing Slush Fund

by Andrew Frank  |  August 27, 2015

A CIO, CMO, and CFO walk into a bar. The CFO says, “OK gentlemen, who’s buying?” (Yes, they’re all men.) The CIO points to the CMO and says, “He should,...

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(Social Media) Life Moves Pretty Fast

by Jay Wilson  |  August 27, 2015

One of the biggest challenges for digital marketers is the speed at which social media moves. Conversations, trends, and potential crises come and go on an hourly basis, while traditional marketing processes align...

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Back-to-School Special: Big Data Analytics

by Martin Kihn  |  August 26, 2015

More tragic than the dying bleats of summer is this sad story: Big Data is not intrinsically suited to analytics. I'm sorry, but it's true. Distributed storage and massive scale can...

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Facebook Friends Aren't Real Friends

by Jenny Sussin  |  August 24, 2015

I've read articles in the past about how people only share the "cool" things they do on social media and it leaves the rest of us with either envy or...

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Seven Habits of Exceptional Customer Experience Leaders

by Jake Sorofman  |  August 21, 2015

Customer experience is really important. We all got that memo. But how do you drive company-wide improvements for something that’s, let’s be honest, almost laughably broad in mandate? First, you...

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Confessions of a Show Business Exile

by Martin Kihn  |  August 20, 2015

Many of us who majored in marketing did so because we mistook it for show business. This, we will never admit. Marketing seemed from a distance to be as close...

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The ABCs of Digital Marketing

by Jake Sorofman  |  August 18, 2015

A is for attribution, that essential but elusive goal. B is for buyer’s journey, the imagined path customers stroll. C is for content, the coin of the marketer’s realm. D...

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Suspense and Hope: The Digital Marketing Hype Cycle

by Jay Wilson  |  August 13, 2015

The Digital Marketing Hype Cycle is my favorite piece of Gartner research.  I love the construct of it.  It’s like a character arc for the new technologies and disciplines that...

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#TBT: Oddly Modern Marketing in 1960s Rural Wisconsin

by Martin Kihn  |  August 13, 2015

I recently stumbled across an article from the December 1961 issue of a magazine called Business Automation (courtesy of the superfun retro-modern blog ModernMechanix). It blew what little of my...

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When Did Brand Become a Dirty Word?

by Jake Sorofman  |  August 12, 2015

If you ever want to raise the hackles of the typical digital marketer, just talk at length about branding. They’ll tell you that, in an age of near-perfect information and...

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