Gartner Blog Network

Category: 'digital-marketing' Blog Posts

from the Gartner Blog Network

Everything You Wanted To Know About CX But Were Afraid to Ask

by Martin Kihn  |  May 29, 2015

This week Gartner releases its Customer Experience Special Report. Those of you who have not – ahem – experienced such an exhibit are in for a treat: it is a...

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The Real Reason You Don't Have Enough Time

by Martin Kihn  |  May 26, 2015

Welcome back, marketers! Hope you made it a good one: stayed away from the IM, email, electric gossip, group chats, Twitter sprawl, trade headlines, news links, Facebook jacking and all...

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Marketing Lessons from Dr. Nash

by Andrew Frank  |  May 25, 2015

With the passing of Nobel Laureate John Nash comes an opportunity to look beyond the popular story of his vexed personal life as recounted in “A Beautiful Mind” and discover – or...

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Is Social Marketing the New Multichannel Marketing Power Center?

by Julie Hopkins  |  May 22, 2015

I have two coverage areas at Gartner. Multichannel marketing and social marketing. They’re both digital, and they certainly overlap. But taking each agenda out for a spin feels different. One...

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Top 10 Reasons Customer Experience Initiatives Fail

by Jake Sorofman  |  May 21, 2015

Last night, as you probably know, was David Letterman’s final show. 33 years of subversive humor—from stupid pet tricks; to random remote junkets to Hello Deli; to celebrations of Dave’s...

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Are marketers missing the mark when it comes to personalization?

by Jennifer Polk  |  May 21, 2015

Recently, I spoke on the topic of data-driven personalization at Gartner’s Digital Marketing Conference. Since I had a room full of marketers, I used the opportunity to conduct an informal poll...

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Why the Coming Mobile Ad Wars Matter to Marketers

by Andrew Frank  |  May 18, 2015

FT recently broke the story of alleged plans by mobile carriers in Europe to use ad-blocking tech from a company called Shine to intercept ads on their networks. Shine is...

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McKinsey Acquisition Underscores What We've Known for a While

by Richard Fouts  |  May 18, 2015

The competitive battlefield for digital marketing agency services just got a little more interesting with McKinsey’s acquisition of Lunar, a design firm in San Francisco. With this move, McKinsey acknowledges...

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How Digital Commerce Can Be Like a Great Concierge

by Martin Kihn  |  May 15, 2015

Last week, we held our first-ever Gartner Digital Marketing Conference in San Diego. It took place at the Manchester Grand Hyatt, a high-ceilinged, capacious edifice, across the street from a...

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What Hollywood Teaches Us About Marketing

by Martin Kihn  |  May 14, 2015

Last Sunday, the New York Times magazine ran a piece on “What Hollywood Can Teach Us About the Future of Work.” It was written by a financial writer who –...

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