Gartner Blog Network

Category: 'digital-marketing' Blog Posts

from the Gartner Blog Network

Different Brands Have Different Reasons To Improve Customer Experience

by Augie Ray  |  July 20, 2017

You likely hear a lot about customer experience these days.  Business media is full of articles about CX, and the data we collect at Gartner demonstrates that CX metrics are among...

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Master Scannable Marketing to Link with Customers Online and Offline

by Mike Mcguire  |  July 14, 2017

A canonical trope of certain genres of Science Fiction and Fantasy novels deals with a character's ability to move between the mortal world and a parallel world (in Fantasy it's...

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Your Brand’s Unique Future In Customer Experience

by Augie Ray  |  July 7, 2017

[caption id="attachment_564" align="alignright" width="300"] Source: https://unsplash.com/@iurte?photo=TL5Vy1IM-uA[/caption] I read a lot of articles every day about the future of customer experience (CX) and how cutting-edge technology is about to change the...

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The Year in Ad Fraud (So Far)

by Lizzy Foo  |  July 5, 2017

I'm a great dinner party guest. That good 'ol, "So, Lizzy, what do you actually do for a living?" question inevitably arises, and I typically take the opportunity to tell people about...

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Social Marketing Wallflowers

by Anna Maria  |  June 30, 2017

Social marketers hold a unique role in business. In the external world, they engage with their brand’s supporters and detractors alike. They’re extroverts, working at the confluence of their brand’s...

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A CIO’s 24 Hours of Le Mans

by Michael Shanler  |  June 28, 2017

CIOs are competing in an endurance race.  Winning requires carefully orchestrated activities that rely on technology, team work, precision driving, and a bit of luck.   As in racing, the victorious...

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What Marketers Can Learn from Hollywood

by Martin Kihn  |  June 27, 2017

There is a poem in the check-out aisle and an epic in the end caps. We immerse ourselves in retail and sign on to brands. Our purchases are casting calls...

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Is Social Marketing Still....Social?

by Jay Wilson  |  June 23, 2017

The other day, Elizabeth Shaw and I were talking social marketing with some agency folks who mentioned that they no longer create purely organic content and campaigns on behalf of...

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Whole Amazon: When Physical and Digital Commerce Converge (or Collide)

by Jennifer Polk  |  June 22, 2017

Last week, Amazon announced plans to acquire grocer, Whole Foods. At first glance this seems like a smart solution to the convergence of physical and digital commerce and a logical progression...

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Learn From the Rise and Fall of Uber's Customer Experience

by Augie Ray  |  June 21, 2017

[caption id="attachment_541" align="alignright" width="300"] Source: Pexels[/caption] For a private company, we sure know a lot about Uber. We know its meteoric rise to become the most valuable "unicorn" in the...

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