Gartner Blog Network

Category: 'digital-disruption' Blog Posts

from the Gartner Blog Network

Pardon This Disruption

by David Yockelson  |  March 16, 2017

I am continually speaking with technology and service providers of all shapes and sizes with respect to digital transformation. That is, they are all attempting to sell into their perceptions...

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Benefits and Value Statements: Not the Same Thing

by David Yockelson  |  February 17, 2017

When tech providers create their messaging, thereĀ are often the inevitable "features vs. benefits" authoring tasksĀ in which product or content marketers attempt to wrest IT or business benefits from sets of...

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