Gartner Blog Network

Category: 'demand-and-lead-generation' Blog Posts

from the Gartner Blog Network

Cool Vendors In Tech Go-to-Market, 2017

by Todd Berkowitz  |  May 1, 2017

It's that time of year again! Cool Vendor reports are being released on a near-daily basis. For the third year in a row, my colleagues and I on the Tech...

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You Don't Have to Fully Embrace ABM to Reap Some of the Benefits

by Todd Berkowitz  |  December 13, 2016

Account-Based Marketing (or ABM for short) is all the rage these days. It comes up in more than half of my inquiries as of late and it's certainly on the...

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Revenue Still Matters More than Leads

by Todd Berkowitz  |  June 17, 2015

As an analyst I wear many hats- sounding board, guru, therapist, visionary, bad cop and voice of reason to name a few. But at the core, my raison d'etre is...

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InsideSales.com Buys C9- Let the Fun Begin

by Todd Berkowitz  |  May 29, 2015

Yesterday morning, InsideSales.com announced an acquisition of C9, a deal between two of the major players in the predictive sales analytics market. (You can read the Gartner First Take about...

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Outbound Sales Activities Can Still Succeed, Even Early in the Buying Cycle

by Todd Berkowitz  |  February 10, 2015

It might seem like every time you read an article or blog post or see a presentation about B2B technology sales and marketing, you'll see a stat that indicates that...

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