Gartner Blog Network

Category: 'data' Blog Posts

from the Gartner Blog Network

What’s Next for Big Data?

by Svetlana Sicular  |  December 23, 2014

Shortly after joining Gartner, I noticed subtle magic in the air. Not Magic Quadrants – they were too obvious. It was I told you so repeated by many analysts on...

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Gartner’s Big Data Definition Plays Out in Sports

by Svetlana Sicular  |  August 28, 2014

As a Gartner analyst, I am fortunate to frequently meet amazing people. Qaizar Hassonjee from Adidas is not only one of them, but one of the most memorable ones among the amazing people....

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Big Botched Data

by Svetlana Sicular  |  July 29, 2014

Everybody talks about successes in big data. And everybody is curious about failures.  Today, I want to illustrate some typical causes of big data project failures with real-life examples, no...

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Ask These Three Questions Before You Invest in Mobile Commerce

by Jennifer Polk  |  July 22, 2014

Mobile commerce is on the rise. According to Gartner’s survey on marketing’s role in  digital commerce, mobile commerce makes up 22% of digital commerce revenue. You should be thinking seriously...

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BYO Big Data Quality

by Svetlana Sicular  |  May 16, 2014

In the absence of best practices for big data quality, individual companies are coming up with their own solutions. Of course, these organizations first have problems.  Let's look at the...

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Three Things You Need to Get the Most out of Digital Commerce

by Jennifer Polk  |  May 12, 2014

Last week, Amazon announced a new feature that links social marketing to digital commerce by allowing Twitter users to add an item to their Amazon.com shopping cart by replying to...

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Wall Street is Hiring for Big Data

by Svetlana Sicular  |  April 28, 2014

Big data finally reached Wall Street. Not for small science experiments, but seriously, in grand style, with exorbitant salaries, for production and DevOps. A couple of years ago, Silicon Valley companies...

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How Many Degrees Are in the 360° View of the Customer?

by Svetlana Sicular  |  March 18, 2014

I’ve been watching the CRM space since the term CRM was coined. The view of the customer remained at invariable 360° while new ideas, methods and companies kept adding degree...

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If You Build It, Will They Come?

by Jennifer Polk  |  March 17, 2014

Beauty retailer Sephora, recently announced the launch of their proprietary social network—Beauty Board. The site takes advantage of a growing trend toward social media sites focusing on visual and user-generated...

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How Much Would You Pay for Privacy

by Jennifer Polk  |  January 14, 2014

Last week, an article reported a class-action lawsuit against Facebook and allegations that the social network was selling data from private user messages to advertisers.  This is certainly not the...

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