Gartner Blog Network

Category: 'customer-service' Blog Posts

from the Gartner Blog Network

Five Proof Points that "Social" is More than Digital Marketing

by Jenny Sussin  |  March 20, 2015

As the "digital" bubble gets bigger and the "social" bubble is staining many a floor in the enterprise world, I find many clients have a hard time understanding the difference...

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Wading In the Trough of Disillusionment: Social for CRM

by Jenny Sussin  |  January 30, 2015

If you're looking to listen to some music appropriate for the reading of this post, just hit play and begin your read. https://www.youtube.com/watch?v=rId6PKlDXeU     Welcome to the trough of...

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So You're a Leader in Social for CRM? Prove It.

by Jenny Sussin  |  January 23, 2015

Every year, Gartner develops a piece of research called the Top Use Cases and Benefits of Social for CRM. We look at what our clients are doing, and the innovative...

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The Spam Playground: Twitter, a Consumer's Perspective

by Jenny Sussin  |  October 27, 2014

The irony of a research analyst responsible for covering business use of popular social media to connect with their consumers, posting a jaded consumer's perspective is not lost on me....

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Social Media Metrics: 101

by Jenny Sussin  |  October 7, 2014

A wise woman once told me never to mistake activity for achievement and while I heard her, I never really understood her before I came to work for Gartner.  ...

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All I Want for Christmas is a Better Shopping Experience

by Jennifer Polk  |  October 3, 2014

You may think it’s too early to start talking about Christmas, but retailers began planning for the holiday shopping season months ago. This got me thinking about my own Christmas...

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Three Reasons to Fire Your Worst Customers

by Jennifer Polk  |  June 17, 2014

Business is about choices and priorities. Growing your business isn’t just about choosing the customers you WANT. It’s also about managing your portfolio to choose, then eliminate or deprioritize customers...

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Australian Farmers Praying for Rain, and in Need of a Better Weather App

by Olive Huang  |  February 16, 2014

This winter (summer in Australia) the earth got a little bit crazy. Snow storms in the U.S., Flood in UK and where I live, a rural town 400 KM north...

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Losing Your Wallet as The Ultimate Test of Customer Service

by Olive Huang  |  January 26, 2014

Just shortly before Christmas I was on my way back from a Microsoft Dynamics Asia Event, I lost my wallet. It was absolutely the worst nightmare a traveler could have......

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The Twitter DM Change and Its Impact on Social Customer Engagement

by Jenny Sussin  |  October 18, 2013

There have been a lot of news articles and a lot of blog posts about Twitter's change to it's direct messaging rules - gist is, you can set your Twitter...

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