Gartner Blog Network

Category: 'customer-marketing' Blog Posts

from the Gartner Blog Network

To Better Meet Tech Buyer Expectations, Develop Role-Based Sales Enablement

by Todd Berkowitz  |  May 18, 2015

Sales enablement is a discipline that nearly every technology and service provider attempts to master, but only a small percentage actually achieve this goal. Yes, there are some obvious culprits...

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Show Value to Customers Before Trying to Expand Account Revenue

by Todd Berkowitz  |  April 22, 2015

Today is Earth Day, so I thought I would chime in on a way that we can make better use out of what we already have instead of acquiring something...

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We're All on the Hook to Demonstrate Value to Existing Customers

by Todd Berkowitz  |  October 1, 2014

As a member of the Gartner Technology Go-to-Market Research team, I have several calls each week with clients and prospects explaining what we do and how we help. When I...

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