Gartner Blog Network

Category: 'customer-experience' Blog Posts

from the Gartner Blog Network

‘Twas the Month before Christmas…

by Jennifer Polk  |  November 13, 2015

There are 41 days left until Christmas and the only people more excited than kids are marketers who’ve been busy planning campaigns aimed at driving clicks and conversion. From retail-specific...

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The Enemy of a Flawed Business is Great Marketing

by Jennifer Polk  |  October 30, 2015

Most marketers are looking for tips and tricks to make their marketing programs great. But what happens if your marketing is great and your business is only…good? A good business...

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How Do You Boost Your Channel Sales?

by Ilona Hansen  |  September 10, 2015

Sales growth is a primary sales goal in most companies. Consequently, improving effectiveness in all sales channels is key. But most of the times we see advice and statements made...

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Gartner Special Report: Engaging Customers in a Mobile Digital World

by Robert Desisto  |  July 30, 2015

Mobile interaction is quickly become the preferred means of communication for customers. IT leaders therefore cannot afford to put off the development of a strategy for mobile digital customer engagement....

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Everything You Wanted To Know About CX But Were Afraid to Ask

by Martin Kihn  |  May 29, 2015

This week Gartner releases its Customer Experience Special Report. Those of you who have not – ahem – experienced such an exhibit are in for a treat: it is a...

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Show Value to Customers Before Trying to Expand Account Revenue

by Todd Berkowitz  |  April 22, 2015

Today is Earth Day, so I thought I would chime in on a way that we can make better use out of what we already have instead of acquiring something...

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Does B2B Sales Have a Seat at the Customer Experience Table?

by Tad Travis  |  March 26, 2015

This is an intentionally provocative question.  At first glance, it may seem that the answer is an obvious, sarcastic "well, yes of course they do."  But for all the recent focus...

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Ready to Become a Rebel Change Agent?

by Samantha Searle  |  March 11, 2015

Do you have an appetite for risk and dare to challenge the status quo? Dynamic and disruptive change is now the norm for business. It demands a different approach from...

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5 Ways to Prepare for Mobile Commerce

by Jennifer Polk  |  October 10, 2014

This week at Gartner Symposium, we revealed  Gartner's Top 10 Strategic Technology Predictions for 2015 and beyond. One of the predictions was, “By 2017, U.S. customers’ mobile engagement behavior will drive...

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