Gartner Blog Network

Category: 'customer-experience' Blog Posts

from the Gartner Blog Network

Valentine's Day: A Day For Love, Brands and Customer Experience

by Augie Ray  |  February 14, 2017

[caption id="attachment_438" align="alignright" width="300"] Source: Laura Ockel, https://unsplash.com/@viazavier[/caption] Happy Valentine's Day! Today is a day to ponder the nature of love, which makes it the perfect day for marketers to...

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The Long and Dangerous Customer Experience Road For Revolutionary Hardware and Devices

by Augie Ray  |  February 1, 2017

[caption id="attachment_428" align="alignright" width="255"] Source: Me and Prisma[/caption] Being an early adopter has its drawbacks, but it provides one an interesting lens through which to view the customer experience challenges...

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Ten Maxims of Customer Experience

by Augie Ray  |  January 24, 2017

Ten simple truths about customer experience (with links to relevant blog posts and subscription research reports from me and my peers on the Gartner for Marketing Leaders team): Whether or...

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What Brands Do You Love? A Quick Customer Experience Exercise

by Augie Ray  |  January 19, 2017

What brands do you love? Stop. Make a list. Write them down or type them out, then continue reading. --- --- --- Did you do it? I'm serious. Here's a free...

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2016 Recap: The Third Wave of Sales Automation is Here

by Tad Travis  |  January 3, 2017

At the risk of being proven embarrassingly wrong, I think that history will find that 2016 was a seminal year for sales automation technology.  It was the year that the...

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Two Marketing Trends Marketers Will (Probably) Get Wrong in 2017

by Augie Ray  |  December 30, 2016

It is the end of the year, and that means every marketers' inbox and LinkedIn feed are full of articles promising the top marketing trends for 2017. Many of the...

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Why Time Is More Precious Than Ever

by Martin Kihn  |  December 28, 2016

You don’t have time to read this post. I don’t have time to write it. Tick tock. There is no doubt that many people in our culture feel like they...

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Three Simple Actions To Improve Customer Experience in 2017

by Augie Ray  |  December 15, 2016

[caption id="attachment_388" align="alignright" width="300"] Source: Pixabay[/caption] Just two weeks to go before it is 2017--good riddance, 2016!--and that means it is time to start making your professional New Year's resolutions....

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What Marketers Can Learn About Customer Experience From Santa Claus

by Augie Ray  |  December 8, 2016

[caption id="attachment_373" align="alignright" width="300"] Source: Pixabay[/caption] Santa Claus, in the lexicon of marketers, has an extraordinarily strong brand. The Santa® brand we know today evolved over a century ago thanks to Clemente Clark...

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What Trump's Looming Customer Experience Challenge Can Teach Marketers

by Augie Ray  |  November 16, 2016

[caption id="attachment_356" align="alignright" width="300"] Source: https://unsplash.com/search/flag?photo=G0SLCrt5OCY[/caption] Following Donald Trump's election victory, we have seen the inevitable flood of blog posts suggesting the lessons marketers must learn from his success. While...

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