Gartner Blog Network

Category: 'customer-experience' Blog Posts

from the Gartner Blog Network

McDonald's Turnaround--A Story Of Customer Experience Success

by Augie Ray  |  January 26, 2016

You may have heard that McDonald's announced strong quarterly results yesterday. The quick-service restaurant chain reported a 5% increase in global same-store sales and the second quarter in a row...

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Three Customer Experience Lessons From Social Media Performance in 2015

by Augie Ray  |  January 12, 2016

In 2011, back when social media hype was at its greatest, I wrote about the "slow-motion social media valuation bubble burst." Since then, year after year, social business and social...

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2015 Digital Commerce Holiday Recap

by Jennifer Polk  |  January 7, 2016

There are many digital commerce lessons to be learned from the 2015 holiday season. Here’s a recap of four digital commerce trends and takeaways that marketers across industries can apply to...

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The Customer Experience Implications of the FTC's New Rules on Native Advertising

by Augie Ray  |  December 23, 2015

Yesterday, the FTC issued new guidance on native advertising, sponsorship, and disclosure. In some respects, the new FTC guidance contains little new. It is just another reminder that the same tenets of...

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Great Customer Experience Involves Repaving the Bumps in the Road

by Jennifer Polk  |  December 18, 2015

Great customer experience is like really good highway design. How do you know if you’re driving on a well-designed highway? If you think about it, there are three hallmarks of...

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CX Marriage Counseling for Consumers' & Marketers' Relationship Issues

by Augie Ray  |  December 18, 2015

We have all been in a bad relationship before.  A suitor woos us with the moon and the stars, and soon we are in the swoon of passion. Commitments are...

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‘Twas the Month before Christmas…

by Jennifer Polk  |  November 13, 2015

There are 41 days left until Christmas and the only people more excited than kids are marketers who’ve been busy planning campaigns aimed at driving clicks and conversion. From retail-specific...

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The Enemy of a Flawed Business is Great Marketing

by Jennifer Polk  |  October 30, 2015

Most marketers are looking for tips and tricks to make their marketing programs great. But what happens if your marketing is great and your business is only…good? A good business...

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How Do You Boost Your Channel Sales?

by Ilona Hansen  |  September 10, 2015

Sales growth is a primary sales goal in most companies. Consequently, improving effectiveness in all sales channels is key. But most of the times we see advice and statements made...

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