Gartner Blog Network

Category: 'customer-experience' Blog Posts

from the Gartner Blog Network

What Brands Do You Love? A Quick Customer Experience Exercise

by Augie Ray  |  January 19, 2017

What brands do you love? Stop. Make a list. Write them down or type them out, then continue reading. --- --- --- Did you do it? I'm serious. Here's a free...

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2016 Recap: The Third Wave of Sales Automation is Here

by Tad Travis  |  January 3, 2017

At the risk of being proven embarrassingly wrong, I think that history will find that 2016 was a seminal year for sales automation technology.  It was the year that the...

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Two Marketing Trends Marketers Will (Probably) Get Wrong in 2017

by Augie Ray  |  December 30, 2016

It is the end of the year, and that means every marketers' inbox and LinkedIn feed are full of articles promising the top marketing trends for 2017. Many of the...

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Why Time Is More Precious Than Ever

by Martin Kihn  |  December 28, 2016

You don’t have time to read this post. I don’t have time to write it. Tick tock. There is no doubt that many people in our culture feel like they...

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Three Simple Actions To Improve Customer Experience in 2017

by Augie Ray  |  December 15, 2016

[caption id="attachment_388" align="alignright" width="300"] Source: Pixabay[/caption] Just two weeks to go before it is 2017--good riddance, 2016!--and that means it is time to start making your professional New Year's resolutions....

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What Marketers Can Learn About Customer Experience From Santa Claus

by Augie Ray  |  December 8, 2016

[caption id="attachment_373" align="alignright" width="300"] Source: Pixabay[/caption] Santa Claus, in the lexicon of marketers, has an extraordinarily strong brand. The Santa® brand we know today evolved over a century ago thanks to Clemente Clark...

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What Trump's Looming Customer Experience Challenge Can Teach Marketers

by Augie Ray  |  November 16, 2016

[caption id="attachment_356" align="alignright" width="300"] Source:[/caption] Following Donald Trump's election victory, we have seen the inevitable flood of blog posts suggesting the lessons marketers must learn from his success. While...

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Your Brand Needs a Customer Experience Transformation Before A Digital Transformation

by Augie Ray  |  November 13, 2016

There is no doubt that brands have to adjust to an increasingly digital, mobile and automated world. But for all the focus on "digital transformation" in recent years, many brands...

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Content Is Vital, But It Isn't King

by Augie Ray  |  November 7, 2016

Shortly after Obama’s first inauguration, he must have signed the "Content is King" Act of 2009 which required the use of this phrase at every marketing conference and on every...

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Gartner Predicts a Digital Future for CRM Sales Technology

by Tad Travis  |  October 31, 2016

In time for IT leader's 2017 strategic planning work, the Gartner CRM Sales research practice has released the latest Strategic Planning Assumptions for sales technology.  The newest predictions draw upon...

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