Gartner Blog Network

Category: 'customer-experience' Blog Posts

from the Gartner Blog Network

Show Value to Customers Before Trying to Expand Account Revenue

by Todd Berkowitz  |  April 22, 2015

Today is Earth Day, so I thought I would chime in on a way that we can make better use out of what we already have instead of acquiring something...

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Does B2B Sales Have a Seat at the Customer Experience Table?

by Tad Travis  |  March 26, 2015

This is an intentionally provocative question.  At first glance, it may seem that the answer is an obvious, sarcastic "well, yes of course they do."  But for all the recent focus...

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Ready to Become a Rebel Change Agent?

by Samantha Searle  |  March 11, 2015

Do you have an appetite for risk and dare to challenge the status quo? Dynamic and disruptive change is now the norm for business. It demands a different approach from...

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5 Ways to Prepare for Mobile Commerce

by Jennifer Polk  |  October 10, 2014

This week at Gartner Symposium, we revealed  Gartner's Top 10 Strategic Technology Predictions for 2015 and beyond. One of the predictions was, “By 2017, U.S. customers’ mobile engagement behavior will drive...

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All I Want for Christmas is a Better Shopping Experience

by Jennifer Polk  |  October 3, 2014

You may think it’s too early to start talking about Christmas, but retailers began planning for the holiday shopping season months ago. This got me thinking about my own Christmas...

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We're All on the Hook to Demonstrate Value to Existing Customers

by Todd Berkowitz  |  October 1, 2014

As a member of the Gartner Technology Go-to-Market Research team, I have several calls each week with clients and prospects explaining what we do and how we help. When I...

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When is a product not (really) a product?

by Rob Addy  |  September 29, 2014

Larry Ellison appears to believe that the number of products Oracle sells is important. In his view, more is better. But reviewing his OpenWorld keynote slides from yesterday, many of...

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Master Innovation by First Getting Good at the Basics

by Jennifer Polk  |  September 11, 2014

This week Apple made several important announcements about the debut of its newest mobile devices, from the Apple Watch that could drive more interest in wearable devices to the next...

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Three Reasons to Fire Your Worst Customers

by Jennifer Polk  |  June 17, 2014

Business is about choices and priorities. Growing your business isn’t just about choosing the customers you WANT. It’s also about managing your portfolio to choose, then eliminate or deprioritize customers...

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Keeping Sales Momentum After a Merger or Acquisition

by Todd Berkowitz  |  April 7, 2014

  So I really, really looked hard to find an image from a movie or TV show where a company got acquired and things didn't go very well after the...

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