Gartner Blog Network

Category: 'customer-360-los-angeles-2011' Blog Posts

from the Gartner Blog Network

Social, the rudderless ship, is hardly CRM

by Michael Maoz  |  March 31, 2011

Within the enterprise, "Social" has one home: marketing. But it is more in the way of Robert Frost's Death of the Hired Hand: Home is the place where, when you...

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The Customer360 Conference and the Rush to Social

by Michael Maoz  |  March 30, 2011

I have snuck away to write a few words about timing and Social CRM. You have likely already read that Salesforce.com intends to acquire Radian6, as Salesforce meets the challenge...

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How to Innoculate against Social Media Tetanus

by Michael Maoz  |  March 28, 2011

Launching a social media project in a discipline such as Customer Service is not difficult. Two resources within even a large customer service organization can begin to use everything from...

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