Gartner Blog Network

Category: 'crm' Blog Posts

from the Gartner Blog Network

Hey, but the guitar is in great shape, and other lessons in empathy.

by Michael Maoz  |  April 13, 2017

Empathy is wonderful, yet hard to scale. It is hard to scale out from the CEO, to senior leadership, down to Corporate Communications, to Customer Relations, to the Sales and...

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AI shouldn’t become Ignorance by Design as regards customer processes

by Michael Maoz  |  April 6, 2017

Sometimes you have to go out on a limb during the research process and write from your gut. Watching AI unfold for customer service and customer support has been a...

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New Research: Storytelling to Increase your Data Literacy and Customer Data Hubs

by Andrew White  |  March 17, 2017

My colleague James Richardson just published Use Three Elements of Data Storytelling for Maximum Impact. Storytelling is an ancient human skill, but using data to tell stories is relatively new. Data...

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A bear as an analog of where your CRM digital strategy fails.

by Michael Maoz  |  February 8, 2017

After World War II the Military-Industrial Complex began to spring up in the US, and a mischievous film director from the Looney Tunes team that created iconic comic television programs...

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2016 Recap: The Third Wave of Sales Automation is Here

by Tad Travis  |  January 3, 2017

At the risk of being proven embarrassingly wrong, I think that history will find that 2016 was a seminal year for sales automation technology.  It was the year that the...

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AI without Empathy Leaves the Enterprise with Artificial Indifference

by Michael Maoz  |  December 21, 2016

AI has been the answer to all things for as long as any of us have been IT professionals. As a tech newbie in Boston finishing a Grad program, it...

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Gartner Predicts a Digital Future for CRM Sales Technology

by Tad Travis  |  October 31, 2016

In time for IT leader's 2017 strategic planning work, the Gartner CRM Sales research practice has released the latest Strategic Planning Assumptions for sales technology.  The newest predictions draw upon...

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Gartner Announces the 2016 Market Guide Digital Content Management for Sales

by Tad Travis  |  October 13, 2016

Gartner is pleased to announce the newest installment of the annual Market Guide, Digital Content Management for Sales.  This year, the guide expands to 18 vendors and includes new analysis that compares...

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A lack of empathy eventually undercuts all CIO projects on ML, AI, IoT.

by Michael Maoz  |  September 14, 2016

As summer ends in the northern hemisphere, it brings another summer where any popular survey at the shore or chatter with the biking peleton reveal the same reality: there is...

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What 'Age of the Customer?'

by Michael Maoz  |  August 31, 2016

CEOs cite "Customer Experience" as a topic objective for 2016 and 2017. Now that Big Data has faded as a hype engine, giving way to yet more techno-fueled targets like...

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