Gartner Blog Network

Category: 'crm' Blog Posts

from the Gartner Blog Network

Gartner Special Report: Engaging Customers in a Mobile Digital World

by Robert Desisto  |  July 30, 2015

Mobile interaction is quickly become the preferred means of communication for customers. IT leaders therefore cannot afford to put off the development of a strategy for mobile digital customer engagement....

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Product Lifecycle Management (PLM) does NOT manage customer-facing product information - true or false?

by Andrew White  |  July 16, 2015

I just heard this from a client while on an inquiry: "I have to go to my users and now tell them that we need another 'P underscore M' solution since our...

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Now Live: Gartner 2015 Magic Quadrant for Sales Force Automation

by Tad Travis  |  July 9, 2015

Gartner has published the 2015 version of the Magic Quadrant for Sales Force Automation, available to Gartner clients on gartner.com here. The Magic Quadrant reflects the considerable change in the SFA marketplace...

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A CRM Litmus Test Question: Who Owns the Client Relationship?

by Tad Travis  |  July 6, 2015

The question: when discussing your company's clients and prospects, what pronouns do you use? I recall an interaction some time ago in which a sales account executive attempted to rally support...

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Gartner's Market Guide for Digital Content Management for Sales

by Tad Travis  |  July 1, 2015

Yesterday, Gartner published the first Market Guide for Digital Content Management for Sales  (accessible only to Gartner clients).   These solutions include capabilities like repositories, authoring tools, and collaborative environments and interfaces for...

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I'm here to collect on a debt..... don't tell Marketing.

by Michael Maoz  |  June 21, 2015

Marketing is facing its Waterloo. As a business unit it is the corporate Napoleon, and the Customer is then the Duke of Wellington, aided by the head of Customer Service, who...

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Your customers are out of their minds.

by Michael Maoz  |  June 5, 2015

Scientific papers about the shrinking of the size of the human brain are as common at the moment as news on FIFA's role in squashing an inquiry into Thierry Henry's famous...

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Thoughts about the Emerging Subscription-Sharing Economy

by Tad Travis  |  June 4, 2015

A person attending Zuora's  2015 user conference could well get the impression that our economic system will soon be permanently upended.  In the keynote, Zuora emphatically stated that in the future very...

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The Battle of the BOM - Do We Even Understand the Terms of the Fight?

by Andrew White  |  May 29, 2015

A colleague of mine (Michael Moran) shared with me an interesting blog: The Next Big Boom in PLM and ERP and the Battle Over mBOM Ownership.  Though this blog is...

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