Gartner Blog Network

Category: 'crm' Blog Posts

from the Gartner Blog Network

What Napoleon at Austerlitz can teach the CIO about the Customer and CRM.

by Michael Maoz  |  November 24, 2015

Hannibal had Cannae, Napoleon had Austerlitz, and the Customer has you business. Not the CIO, not the heads of Marketing, Digital Commerce, and not your shareholders. Next Wednesday, 2 December...

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See you in Barcelona. What is your IT Style?

by Michael Maoz  |  November 6, 2015

At our Gartner Symposium next week in Barcelona there will be another opportunity to attend our new presentation Track, “Drive Business Growth,” that focuses on the digital moments that create...

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Do You, oh CIO, CMO, LoB, CDO, Not Fear These Questions?

by Michael Maoz  |  October 29, 2015

Why should we trust you? When were you there for us? Can you tell us the last time you mattered in our lives? How much profit have you made from...

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CRM is now a Paradigm Lost

by Michael Maoz  |  October 27, 2015

Customer Relationship Management is a corporate Venus Flytrap. For anyone who has hiked the streams and meadows of the Carolinas on the US eastern seaboard, you have seen the delicate red base...

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The Mediocrity of a 360 degree View.

by Michael Maoz  |  October 15, 2015

A good test of your level of customer service is what happens when something goes wrong. Like in any relationship, when things are good, they are good: it is living...

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Cognitive Heuristic Big Data Algorithms and other buzzwords of perhaps putative benefit.

by Michael Maoz  |  October 6, 2015

While driving 1,750 kilometres to deliver a student to a university campus on the East Coast of the United States we drove past strip malls, that most American contribution to...

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Amazing IT Plus Low Employee Engagement Equals Failure

by Michael Maoz  |  October 5, 2015

What do you think about when you here the company names Starbucks and Walt Disney and Apple, Unilever, Salesforce, GE and Southwest Airlines? All of these companies are successful first...

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How Do You Boost Your Channel Sales?

by Ilona Hansen  |  September 10, 2015

Sales growth is a primary sales goal in most companies. Consequently, improving effectiveness in all sales channels is key. But most of the times we see advice and statements made...

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Navigate Your Way to Digital Business

by Don Scheibenreif  |  August 31, 2015

Digital business is quickly moving from concept to reality. CIOs and digital leaders need to harness resources to begin the transformation journey. To help clients on this journey, Gartner has curated a...

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The Most Underused Capability of SFA Systems

by Tad Travis  |  August 21, 2015

There is a low-cost, high-value component of B2B SFA systems that are rarely appreciated and rarely implemented: making the SFA their sole source of institutional memory about their relationships with clients....

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