Gartner Blog Network

Category: 'consumer-goods' Blog Posts

from the Gartner Blog Network

Announcing 2015 Hype Cycle for Consumer Goods

by Don Scheibenreif  |  July 29, 2015

It's Hype Cycle season at Gartner, so Dale Hagemeyer and I are pleased to announce the publication of our Hype Cycle for Consumer Goods, 2015. The Hype Cycle is Gartner's...

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2015 Cool Vendors in Consumer Goods

by Don Scheibenreif  |  April 10, 2015

At Gartner, one of our favorite reports as analysts is the Cool Vendors report each team does every year. By definition, Cool Vendors are small vendors that offer innovative products...

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Five New Rules for Consumer Goods

by Don Scheibenreif  |  March 25, 2015

Technology is accelerating the changing nature of competition and collaboration in the consumer goods (CG) industry. As consumers and retailers get more sophisticated in using technology to leverage their individual...

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Planned Research for Consumer Goods Manufacturing, 2015

by Don Scheibenreif  |  January 29, 2015

For an industry that is almost two centuries old, there is no shortage of challenges and opportunities for manufacturers of consumer goods. Technology is forcing change in the industry, and...

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Real-time Context Aware Offers in Grocery Stores Takes a Few Steps Forward

by Don Scheibenreif  |  August 6, 2014

What if your grocery store really knew you? In our work advising CIOs of consumer goods companies, it is a question my colleague Dale Hagemeyer  and I have been asking for some...

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Social Analytics and Life Sciences - The Growth Opportunity for Patient Insight

by Don Scheibenreif  |  February 21, 2014

As a Gartner analyst, I get exposed to a wide range of technologies, trends, and topics generated by hundreds of my colleagues.  As an industry analyst, it is my job...

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2014 Research Agenda: Sharpening our Focus on Consumer-Driven Manufacturing

by Don Scheibenreif  |  February 7, 2014

Gartner's Industries Research manufacturing research agenda is evolving from coverage of all manufacturing sectors to consumer-driven manufacturing enterprises. This shift recognizes the majority of clients we serve, as well as...

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New Year, New Predictions for Consumer Goods Sales and Marketing

by Don Scheibenreif  |  January 30, 2014

I don't know about you, but 2014 is off to a roaring start for me and my colleague Dale Hagemeyer at Gartner.  Together, we cover sales and marketing technology topics...

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Real-Time Marketing Needs Real Culture Change

by Don Scheibenreif  |  October 23, 2013

As a long-time brand marketer in the consumer goods industry, I was used to developing marketing campaigns, deploying them through traditional media channels, then wait patiently for results. This process...

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Building a Better IT-Marketing Relationship: Findings from Gartner Workshops

by Don Scheibenreif  |  August 19, 2013

When I was a corporate marketer, I never fully appreciated the value that IT brings to both marketing and the enterprise. Like many marketers, I thought of IT as the...

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