Gartner Blog Network

Category: 'applications' Blog Posts

from the Gartner Blog Network

What Napoleon at Austerlitz can teach the CIO about the Customer and CRM.

by Michael Maoz  |  November 24, 2015

Hannibal had Cannae, Napoleon had Austerlitz, and the Customer has you business. Not the CIO, not the heads of Marketing, Digital Commerce, and not your shareholders. Next Wednesday, 2 December...

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See you in Barcelona. What is your IT Style?

by Michael Maoz  |  November 6, 2015

At our Gartner Symposium next week in Barcelona there will be another opportunity to attend our new presentation Track, “Drive Business Growth,” that focuses on the digital moments that create...

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Do You, oh CIO, CMO, LoB, CDO, Not Fear These Questions?

by Michael Maoz  |  October 29, 2015

Why should we trust you? When were you there for us? Can you tell us the last time you mattered in our lives? How much profit have you made from...

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Our Digital Future: What's Really Behind REI's #OptOutside

by Jack Santos  |  October 27, 2015

REI took a bold move yesterday. They announced they are closing their stores on Black Friday - the biggest shopping day of the year - to let their employees play...

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CRM is now a Paradigm Lost

by Michael Maoz  |  October 27, 2015

Customer Relationship Management is a corporate Venus Flytrap. For anyone who has hiked the streams and meadows of the Carolinas on the US eastern seaboard, you have seen the delicate red base...

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The issue U.S. presidential candidates are afraid to talk about...

by Jack Santos  |  August 5, 2015

We don't normally venture into politics in this venue - tech issues only.  But technology - and its social implications - is at a crossroads. It comes to a head...

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I'm here to collect on a debt..... don't tell Marketing.

by Michael Maoz  |  June 21, 2015

Marketing is facing its Waterloo. As a business unit it is the corporate Napoleon, and the Customer is then the Duke of Wellington, aided by the head of Customer Service, who...

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Your customers are out of their minds.

by Michael Maoz  |  June 5, 2015

Scientific papers about the shrinking of the size of the human brain are as common at the moment as news on FIFA's role in squashing an inquiry into Thierry Henry's famous...

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CRM choices are driven by fear more than hope.

by Michael Maoz  |  May 6, 2015

Working done in Washington DC this week reminded me for the thousandth time why the role of analyst is so wonderful. There was a meeting with a CIO and the senior...

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How many cloud types do you know?

by Michael Maoz  |  April 30, 2015

All that it takes is one major rumor about a software company takeover to drive folks into a frenzy. But really: NOW they get excited? Relax - there are only a...

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