Gartner Blog Network

Category: 'advertising' Blog Posts

from the Gartner Blog Network

Why the Coming Mobile Ad Wars Matter to Marketers

by Andrew Frank  |  May 18, 2015

FT recently broke the story of alleged plans by mobile carriers in Europe to use ad-blocking tech from a company called Shine to intercept ads on their networks. Shine is...

Read more »

Verizon and AOL: What It Means for Marketers

by Andrew Frank  |  May 12, 2015

Verizon’s bid to acquire AOL for $4.4B dollars seems like a head-scratcher at first, but on closer inspection makes a great deal of sense for both companies and, more importantly,...

Read more »

The Personification of Digital Marketing

by Andrew Frank  |  March 20, 2015

Digital marketing has been a wellspring of new and re-purposed vocabulary. From “1st-party data” through “engagement,” and “programmatic” to “verification” this industry has not been shy about injecting words with...

Read more »

More Predictions for 2015

by Andrew Frank  |  January 2, 2015

The dawn of a new year is a traditional time for predictions. Gartner published many back in November, including these from the Marketing Leaders team (subscription required), but not all...

Read more »

Oracle and Datalogix Make Strange Bedfellows

by Andrew Frank  |  December 23, 2014

If anyone had any doubts about the seriousness of Oracle’s intention to be leader in digital marketing solutions, its decision to buy Datalogix should erase all skepticism. (Announcement here.) Most...

Read more »

What We Can Learn from Google Contributor

by Andrew Frank  |  November 21, 2014

At first it might seem counterintuitive: a company that makes 90% of its revenue – about $54 billion a year – from advertising offering consumers a way to block its...

Read more »

Publicis.Sapient Marks the End of an Era

by Andrew Frank  |  November 3, 2014

Maurice Levy has never been shy about his plans to acquire the best, savviest digital talent in the industry to remain relevant to the modern CMO.  It started with his...

Read more »

I Know What You’ll Do Next Summer: Why Marketers Must Embrace Predictive Analytics

by Andrew Frank  |  October 2, 2014

We’ve all met a few: the master sales person. Armed with the same product and the same audience, these people outsell their peers by orders of magnitude. Clearly, personality and...

Read more »

Facebook Goes Programmatic and Other Tales from Ad Week

by Andrew Frank  |  September 30, 2014

If you missed it, Facebook’s relaunch of Atlas, the ad server it bought from Microsoft last year, is big news. It will enable marketers to apply the targeting capabilities they...

Read more »

Will paid and earned social media converge or collide?

by Jennifer Polk  |  September 19, 2014

Social media managers know earned engagement rates are down across major social networks. Established social media sites like Facebook and Twitter stress the importance of integrating paid and earned social...

Read more »