Gartner Blog Network

Category: 'advertising' Blog Posts

from the Gartner Blog Network

Big Data Short

by Jennifer Polk  |  April 13, 2016

Consider the possibility of a big data bubble.  "The Big Short", a film based on a book by Michael Lewis, shows how the housing  bubble formed and how a handful...

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Marketers Ponder the Digitalization of Emotion

by Andrew Frank  |  March 11, 2016

Machine Learning is ablaze just now, and marketers are noticing that many of the companies and applications at the leading edge are aimed squarely at the heart of their trade....

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Super Bowl or Super Bad? What Happened to Big Ad Moments During the Big Game?

by Jennifer Polk  |  February 9, 2016

Last night millions of viewers sat captivated, less by the disappointing rivalry between the Broncos and the Panthers, and more by the Super Bowl ads that ranged from bold to...

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2015 Digital Commerce Holiday Recap

by Jennifer Polk  |  January 7, 2016

There are many digital commerce lessons to be learned from the 2015 holiday season. Here’s a recap of four digital commerce trends and takeaways that marketers across industries can apply to...

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Marketers in Toyland

by Andrew Frank  |  October 30, 2015

Marketers, what’s on your holiday gift list this year? Some shiny new ad tech? Advanced analytics? Maybe new content marketing platform....so many choices! Although we’re still a holiday away from...

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The Digital Marketing Slush Fund

by Andrew Frank  |  August 27, 2015

A CIO, CMO, and CFO walk into a bar. The CFO says, “OK gentlemen, who’s buying?” (Yes, they’re all men.) The CIO points to the CMO and says, “He should,...

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Why the Coming Mobile Ad Wars Matter to Marketers

by Andrew Frank  |  May 18, 2015

FT recently broke the story of alleged plans by mobile carriers in Europe to use ad-blocking tech from a company called Shine to intercept ads on their networks. Shine is...

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Verizon and AOL: What It Means for Marketers

by Andrew Frank  |  May 12, 2015

Verizon’s bid to acquire AOL for $4.4B dollars seems like a head-scratcher at first, but on closer inspection makes a great deal of sense for both companies and, more importantly,...

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The Personification of Digital Marketing

by Andrew Frank  |  March 20, 2015

Digital marketing has been a wellspring of new and re-purposed vocabulary. From “1st-party data” through “engagement,” and “programmatic” to “verification” this industry has not been shy about injecting words with...

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More Predictions for 2015

by Andrew Frank  |  January 2, 2015

The dawn of a new year is a traditional time for predictions. Gartner published many back in November, including these from the Marketing Leaders team (subscription required), but not all...

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