Gartner Blog Network

Category: 'advertising' Blog Posts

from the Gartner Blog Network

The Personification of Digital Marketing

by Andrew Frank  |  March 20, 2015

Digital marketing has been a wellspring of new and re-purposed vocabulary. From “1st-party data” through “engagement,” and “programmatic” to “verification” this industry has not been shy about injecting words with...

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More Predictions for 2015

by Andrew Frank  |  January 2, 2015

The dawn of a new year is a traditional time for predictions. Gartner published many back in November, including these from the Marketing Leaders team (subscription required), but not all...

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Oracle and Datalogix Make Strange Bedfellows

by Andrew Frank  |  December 23, 2014

If anyone had any doubts about the seriousness of Oracle’s intention to be leader in digital marketing solutions, its decision to buy Datalogix should erase all skepticism. (Announcement here.) Most...

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What We Can Learn from Google Contributor

by Andrew Frank  |  November 21, 2014

At first it might seem counterintuitive: a company that makes 90% of its revenue – about $54 billion a year – from advertising offering consumers a way to block its...

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Publicis.Sapient Marks the End of an Era

by Andrew Frank  |  November 3, 2014

Maurice Levy has never been shy about his plans to acquire the best, savviest digital talent in the industry to remain relevant to the modern CMO.  It started with his...

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I Know What You’ll Do Next Summer: Why Marketers Must Embrace Predictive Analytics

by Andrew Frank  |  October 2, 2014

We’ve all met a few: the master sales person. Armed with the same product and the same audience, these people outsell their peers by orders of magnitude. Clearly, personality and...

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Facebook Goes Programmatic and Other Tales from Ad Week

by Andrew Frank  |  September 30, 2014

If you missed it, Facebook’s relaunch of Atlas, the ad server it bought from Microsoft last year, is big news. It will enable marketers to apply the targeting capabilities they...

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Will paid and earned social media converge or collide?

by Jennifer Polk  |  September 19, 2014

Social media managers know earned engagement rates are down across major social networks. Established social media sites like Facebook and Twitter stress the importance of integrating paid and earned social...

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Wow-Worthy Robots

by Andrew Frank  |  August 13, 2014

Any sci-fi buff will tell you that robot uprising is about the most popular trope in the genre: The Matrix, Terminator, Battlestar Galactica...clearly the theme has legs. As the Internet...

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As Social Media Matures, It Reveals Its Dominant Media Genes

by Andrew Frank  |  July 7, 2014

Have you noticed that the voices of social network utopianism are quieter lately?  Facebook’s secret mood experiment didn’t help the idealist view – nor did COO Sheryl Sandberg’s apologetic acknowledgement...

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