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Gartner Blog Network - Andrew Frank: Will Economics Kill the UGC Star?

November 14th, 2008 · No Comments

The vibe was strange at Ad:tech in New York last week: on the one hand, the election instilled a state of delirious euphoria on the crowd (and left no doubt as to where new media stood); on the other hand, economy-induced fear could not be suppressed, and for many was clearly triggering flash-backs to the beginning of the decade. As a result, many reassuring words could be heard, like “at least this time we’re not at the epicenter,”

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