Bill Pray

A member of the Gartner Blog Network

Entries Tagged as 'Social business'


Marketing 101 & 3CS: Children and Puppies

by Bill Pray  |  May 1, 2012  |  Comments Off

Marketing loves to use children and puppies (or other cute animals). With the rise of social networking, the enterprise communication, collaboration, content and social (3CS) software vendors are not immune to marketing with children and puppies when it comes to touting the benefits of their social capabilities. Children and puppies make great, feel good social […]

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Category: Strategic Planning     Tags: , , , , ,

Lotusphere 2011

by Bill Pray  |  February 4, 2011  |  1 Comment

IBM’s theme for Lotusphere 2011 was “Get Social. Do Business.” A few of my observations: The audience had a very international flavor – more so than in years past, it seemed. It was not unusual to stand in the crowd and hear numerous languages. Not knowing the numbers for comparison, one can only speculate. Is […]

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Category: Communication unified communications     Tags: , , , , , , ,