Bill Pray

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Entries Categorized as 'Strategic Planning'


Marketing 101 & 3CS: Children and Puppies

by Bill Pray  |  May 1, 2012  |  Comments Off

Marketing loves to use children and puppies (or other cute animals). With the rise of social networking, the enterprise communication, collaboration, content and social (3CS) software vendors are not immune to marketing with children and puppies when it comes to touting the benefits of their social capabilities. Children and puppies make great, feel good social [...]

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Category: Strategic Planning     Tags: , , , , ,

Field Research: Listening, Distilling, and Creating

by Bill Pray  |  April 18, 2012  |  Comments Off

A picture is worth a thousand words – in this case pretty much literally. One of the methodologies we use to conduct research in Gartner for Technical Professionals is something that was developed and refined by our group over the last few years called “Field Research.” This picture is from the field research I led [...]

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Category: Cloud Strategic Planning Uncategorized     Tags: , , ,

Acquisitions: Pain in Compromise

by Bill Pray  |  August 11, 2011  |  Comments Off

While discussing email upgrade planning with some very sharp folks in a large, global enterprise this week, one of the strategists noted: “With acquisitions, there is pain in compromise.” He was explaining some of the difficulties in moving to an enterprise-wide email system given that the enterprise had been growing with several acquisitions, many of [...]

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Category: e-mail Strategic Planning     Tags: ,

Exiting a Market

by Bill Pray  |  March 7, 2011  |  Comments Off

Exiting a market can be tricky for a vendor. Some vendors are good at it, some are not. Nearly every major vendor makes a mistake and enters markets that it can’t be profitable in or the market is no longer strategic to the vendor. Most vendors would prefer to fade into the woodwork when they [...]

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Category: Strategic Planning     Tags: , ,