by Bill Pray | April 25, 2012 | Comments Off
Successful implementation of enterprise IM has hinged on the use case. If use cases are found that the users adopt and value, then EIM becomes important.
Understanding use cases, business benefits, and technical architecture leads to optimized implementation. EIM implementation can be complex and cause the IT department to wonder if the benefit is worth the effort. However, EIM can make an organization more agile and responsive by offering capabilities such as chat, back-channel communication, low-key interruption, presence, and a rich address book.
However, is enterprise social messaging EIM’s better replacement?
Does the social messaging activity stream mean the doom of enterprise instant messaging?
To start answering the questions, it is helpful to identify the differences between enterprise EIM and social messaging:
- EIM – Usually 1:1 text-based, synchronous (real-time) messages
- Social messaging – Usually 1:Many text-based, synchronous messages
However, generally, both can do 1:1 or 1:Many.
- EIM – Enterprise presence (e.g. online, offline, available, busy, etc. The colored indicators of red, green and yellow)
- Social messaging – Contextual presence (Where someone is, what they are doing, why they are doing it and how they feel about it)
- EIM – Mature
- Social messaging – Nascent
- EIM – Some federation ability to connect to consumer and competing enterprise solutions; some standards available for federation (e.g XMPP)
- Social messaging – No generally accepted standards, yet
- EIM – Integrations available with many other enterprise solutions including telephony and web conferencing; a key technology in a unified communications solution
- Social Messaging – Beneficial integrations still a work-in-progress
Are these differences substantive enough to declare that IM is on its way out?
The technologist in me says “no” in that each solution has advantages. However, looking at the consumer landscape as a bellwether, it certainly seems that IM is on its way out – or rather, on its way in as an integrated component to social messaging (e.g. Facebook Chat).
Comments or opinions expressed on this blog are those of the individual contributors only, and do not necessarily represent the views of Gartner, Inc. or its management. Readers may copy and redistribute blog postings on other blogs, or otherwise for private, non-commercial or journalistic purposes, with attribution to Gartner. This content may not be used for any other purposes in any other formats or media. The content on this blog is provided on an "as-is" basis. Gartner shall not be liable for any damages whatsoever arising out of the content or use of this blog.