“Green is a color, the perception of which is evoked by light having a spectrum dominated by energy with a wavelength of roughly 520–570 nanometres. In the subtractive color system, it is not a primary color, but is created out of a mixture of yellow and blue, or yellow and cyan; it is considered one of the additive primary colors.” – Wikipedia http://en.wikipedia.org/wiki/Green
Web conferencing represents two kinds of green for an enterprise. The first being cost savings or reduction through using the technology to enhance meeting capabilities and reduce travel budgets. The second is a social responsibility story.
“In areas that use the U.S. Dollar as currency, green carries a connotation of money, wealth, and capitalism, because green is the color of United States banknotes, giving rise to the slang term greenback for cash.” Wikipedia http://en.wikipedia.org/wiki/Green.
The economic conditions of the last two years have increased the use of web conferencing as an alternative to travel – but, not a complete replacement. Face-to-face is still needed, but web conferencing has become more complementary. For example, I talked with one organization who temporarily replaced their annual “bring everyone to Orlando” sales meeting and training with web conferencing. They still plan on bringing everyone together again in the future, but the replacement allowed them to cut costs during a budget crunch period.
Perhaps one of the more interesting values that is surfacing with web conferencing is the social responsibility story that organizations are telling. The social corporate agenda has traditionally focused on charitable activities and community participation. But the new song to be sung by the socially conscious enterprise is about how that organization is helping to save the environment. The CEO agenda is going green, and corporate green initiatives are springing up everywhere as organizations promote their environmentally friendly stories to the public and garner some positive publicity along the way.
Green initiatives can also contribute to the bottom line of an organization. For example, the European Community has several initiatives compelling its member states to put a high priority on energy efficiency. Many of these initiatives involve tax incentives for organizations that comply, and penalties for those that do not.
To help customers tell their green story through web conferencing, some web conferencing vendors have developed green meters. Green meters are web conferencing solution pods or widgets that measure, based on the Internet Protocol (IP) addresses of the participants, the carbon footprint reduction that results from web conferencing rather than traveling to the host location.
There are a plethora of web conferencing solutions in the market, with Adobe, Cisco, IBM, and Microsoft being four of the major players. Now is a great time for enterprises to evaluate their choice of web conferencing solutions and delivery models – software-as-a-service (the most popular for web conferencing) or on-premises.