Gartner Blog Network

Avivah Litan
VP Distinguished Analyst
12 years at Gartner
30 years IT industry

Avivah Litan is a Vice President and Distinguished Analyst in Gartner Research. Her area of expertise includes financial fraud, authentication, access management, identity proofing, identity theft, fraud detection and prevention applications…Read Full Bio

 Fraud Detection market’s Continous Consolidation Cycle; MasterCard acquires NuData

by Avivah Litan  |  April 3, 2017

The late-March announcement that MasterCard is acquiring NuData Security leaves more room for fraud detection upstarts to gain market share in the online fraud detection market. NuData is certainly one of the most innovative privately owned vendors in this space, and emerged as a strong competitor following years of large company acquisitions of similarly privately […]

Read more »

MasterCard acquires NuData Security on the heels of Amex and Visa security technology acquisitions

by Avivah Litan  |  March 29, 2017

MasterCard joins the other two dominant card brands in announcing an acquisition of a fraud mitigation technology company. MasterCard announced today their acquisition of Nudata Security, an ecommerce and online banking fraud detection named by Gartner as a “Cool Vendor” in 2015. See MasterCard acquires NuData Security. This announcement follows Amex’s and Visa’s December 2016 announcements […]

Read more »

How to make Russian Hacker Attribution useful to Active Defense

by Avivah Litan  |  March 28, 2017

The recent DOJ indictment of four Russian criminals who broke into Yahoo!’s customer data and stole over a half billion sensitive records was significant for many reasons ( see U.S. Charges Russian FSB Officers and Criminal Conspirators ). The point that stood out to me the MOST was that the arrests proved the same hackers engaged […]

Read more »

Morphing EDR Market grows to $1.5 billion in 2020

by Avivah Litan  |  March 15, 2017

We just completed our Forecast for the EDR market (see Forecast Snapshot: Endpoint Detection and Response, Worldwide, 2017) and are forecasting a 45.3% CAGR from 2015 through 2020, dwarfing the overall information security market growth rate of 7% CAGR in that same time period.   The main growth driver: protection has failed too many times […]

Read more »

UEBA and DLP markets Discover Time-Tested “Risk Based” Authentication

by Avivah Litan  |  March 13, 2017

Security vendors and their customers are starting to adopt continuous time tested risk assessment techniques that raise the bar for malicious actors. Of late, some security vendors and enterprise users have been integrating their detection systems with user authentication. When a suspect event is detected, the system automatically reaches out to the user to verify […]

Read more »

Practicing Offensive Defense; Lessons from Israel

by Avivah Litan  |  February 6, 2017

The security industry seems to feed on itself. Most security doctrines view security from the inside out, essentially turning companies into sitting ducks waiting for the next attack to appear. They try to fend off an attack as soon as it hits with either protection or detection that use point solutions patched together in a […]

Read more »

Booming $500 Million EDR market faces stiff challenges

by Avivah Litan  |  January 12, 2017

My colleague Lawrence Pingree and I just published a Competitive Landscape on the EDR market  (see Competitive Landscape: Endpoint Detection and Response Tools ) and found a booming market that more than doubled in 2016, from $238 million in 2015 revenue to about $500 million in 2016.  Just four vendors – Tanium, FireEye, CrowdStrike and Carbon Black […]

Read more »

The Disappearing UEBA Market

by Avivah Litan  |  January 3, 2017

I’m working on a forecast for the UEBA market and it’s quickly bringing this fact into focus By 2022 – there will be no more UEBA market.  Yes the UEBA market has been doubling every year and we estimate it grew from $50M in 2015 to $100M in 2016 and will double again to $200M […]

Read more »

Yahoobreach! How many more Billions of Stolen User Records will it take for the U.S. to Respond?

by Avivah Litan  |  December 16, 2016

The latest disclosure of one billion Yahoo! user records is SHOCKING and begs the question: Where has all this stolen data gone?  If so many identities have been compromised, why haven’t we all lost ‘our shirts’ by now? More American identities have been compromised than haven’t according to U.S. state tax agencies I’ve spoken with. […]

Read more »

Simple People Centric Security Actually Works at Large Midwest Energy firm

by Avivah Litan  |  December 7, 2016

I just returned from a Gartner peer-connect event where some 65 CISOs shared experiences, concerns and visions for a more secure future. There were many substantive discussions but one that stood out was a case study presented by a CISO from a large Midwest energy firm who implemented some simple people-centric and whitelisting security steps […]

Read more »