No, Every Employee Isn’t a Marketer, Salesperson or Service Rep

By Augie Ray | August 22, 2017

I hate it when I see people say things like “Every employee is a sales person,” “a marketer,” or a “customer service rep.” The intent may be to emphasize how every employee must be committed to customers and company goals, but…


Different Brands Have Different Reasons To Improve Customer Experience

By Augie Ray | July 20, 2017

You likely hear a lot about customer experience these days.  Business media is full of articles about CX, and the data we collect at Gartner demonstrates that CX metrics are among marketers’ most important. In addition, business leaders tell us they…


Your Brand’s Unique Future In Customer Experience

By Augie Ray | July 07, 2017

I read a lot of articles every day about the future of customer experience (CX) and how cutting-edge technology is about to change the world for every marketer. A lot of folks are eager to tell you what your brand…


Learn From the Rise and Fall of Uber’s Customer Experience

By Augie Ray | June 21, 2017

For a private company, we sure know a lot about Uber. We know its meteoric rise to become the most valuable “unicorn” in the world. We know its well-publicized issues with corporate culture. We know Uber has a tremendous void in…


Is Your Customer Experience Program Built to Fail?

By Augie Ray | June 05, 2017

My peers and I on the Gartner for Marketing Leaders team are planning a new primary research study to learn how marketers are approaching, measuring and executing their customer experience (CX) management programs. One of the challenges we have had…


Get the Most From the Actual Voice of the Customer

By Augie Ray | May 26, 2017

Voice of the Customer (VoC) programs collect direct, indirect and inferred data about your customers so you can better understand your product, services, and experiences from the customers’ perspective. This is what makes VoC data so different (and so valuable)…