This is NOT about how effective today’s anti-virus technology is. This is about how effective people THINK it is!
So, go and answer one question: What percentage of incoming malware do you think is caught by traditional anti-malware products at a typical organization?
If you need additional context, this question should cover both endpoint (such as EPP) and gateway (such as email) anti-malware tools and technologies, using traditional AV engines with blacklisting and heuristics.
P.S. This poll has nothing to do with my research agenda, I need this data to win a bet
Previous surveys and results: