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	<title>Anthony Bradley &#187; social solutions</title>
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	<link>http://blogs.gartner.com/anthony_bradley</link>
	<description>A member of the Gartner Blog Network</description>
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		<title>Bad Advice Awards for Social Software Solutions</title>
		<link>http://blogs.gartner.com/anthony_bradley/2009/07/01/bad-advice-awards-for-social-software-solutions/</link>
		<comments>http://blogs.gartner.com/anthony_bradley/2009/07/01/bad-advice-awards-for-social-software-solutions/#comments</comments>
		<pubDate>Wed, 01 Jul 2009 21:24:12 +0000</pubDate>
		<dc:creator>Anthony Bradley</dc:creator>
				<category><![CDATA[social applications]]></category>
		<category><![CDATA[social solutions]]></category>
		<category><![CDATA[best practices]]></category>

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		<description><![CDATA[Today I reviewed a client&#8217;s draft social solution strategy document. It was comprehensive and well researched with several references from analyst firms, media outlets, and academics. Unfortunately, some of the analysis and advice in the references is, well, just bad (in my experience, of course). Also, in doing my daily Web scan of what&#8217;s going [...]]]></description>
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		<slash:comments>11</slash:comments>
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		<title>You Can&#8217;t Build a Business Case for Social Software</title>
		<link>http://blogs.gartner.com/anthony_bradley/2009/05/26/you-cant-build-a-business-case-for-social-software/</link>
		<comments>http://blogs.gartner.com/anthony_bradley/2009/05/26/you-cant-build-a-business-case-for-social-software/#comments</comments>
		<pubDate>Tue, 26 May 2009 15:12:04 +0000</pubDate>
		<dc:creator>Anthony Bradley</dc:creator>
				<category><![CDATA[social software]]></category>
		<category><![CDATA[social solutions]]></category>
		<category><![CDATA[business justification]]></category>

		<guid isPermaLink="false">http://blogs.gartner.com/anthony_bradley/2009/05/26/you-cant-build-a-business-case-for-social-software/</guid>
		<description><![CDATA[Late last week I had a conversation with a client who was asking for a standard set of value or ROI metrics for social software. The client asked me to address this blog post in particular. At its foundation, the request was asking for a &#8220;standard&#8221; business case for social software investments. Building a business [...]]]></description>
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		<slash:comments>20</slash:comments>
		</item>
		<item>
		<title>In Search of a Twitter Enterprise Use Case?</title>
		<link>http://blogs.gartner.com/anthony_bradley/2009/03/03/in-search-of-a-twitter-enterprise-use-case/</link>
		<comments>http://blogs.gartner.com/anthony_bradley/2009/03/03/in-search-of-a-twitter-enterprise-use-case/#comments</comments>
		<pubDate>Tue, 03 Mar 2009 16:35:37 +0000</pubDate>
		<dc:creator>Anthony Bradley</dc:creator>
				<category><![CDATA[social software]]></category>
		<category><![CDATA[social solutions]]></category>
		<category><![CDATA[Micro-blogging]]></category>

		<guid isPermaLink="false">http://blogs.gartner.com/anthony_bradley/2009/03/03/in-search-of-a-twitter-enterprise-use-case/</guid>
		<description><![CDATA[Twitter, Twitter, Twitter. I think Twitter buzz is about to become the most buzzed term in history (out pacing even Web 2.0 and SOA &#8211; can you believe it). Is it really that fun? Is there really a compelling use case for enterprises or is this just a consumer thing?
Twitter co-founder Evan Williams on Charlie Rose last [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Losing Social Credibility: Yelp!</title>
		<link>http://blogs.gartner.com/anthony_bradley/2009/02/23/losing-social-credibility-yelp/</link>
		<comments>http://blogs.gartner.com/anthony_bradley/2009/02/23/losing-social-credibility-yelp/#comments</comments>
		<pubDate>Mon, 23 Feb 2009 23:40:14 +0000</pubDate>
		<dc:creator>Anthony Bradley</dc:creator>
				<category><![CDATA[social solutions]]></category>
		<category><![CDATA[trust and credibility]]></category>

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		<description><![CDATA[Credibility is absolutely critical for social solution success. If the participants sense that they are being deceived or manipulated they will exit and the community can perish quickly (or never form in the first place). Look at the current crisis that Yelp! is facing (see good article on CNET).
Yelp! Is breaking a fundamental rule of [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Social Solutions Change the Traditional Buy vs. Build Equation</title>
		<link>http://blogs.gartner.com/anthony_bradley/2009/02/03/social-applications-change-the-traditional-buy-vs-build-equation/</link>
		<comments>http://blogs.gartner.com/anthony_bradley/2009/02/03/social-applications-change-the-traditional-buy-vs-build-equation/#comments</comments>
		<pubDate>Tue, 03 Feb 2009 16:28:14 +0000</pubDate>
		<dc:creator>Anthony Bradley</dc:creator>
				<category><![CDATA[social solutions]]></category>

		<guid isPermaLink="false">http://blogs.gartner.com/anthony_bradley/2009/02/03/social-applications-change-the-traditional-buy-vs-build-equation/</guid>
		<description><![CDATA[A little while ago I posted on a new emerging industry around the sale of communities. This involves enterprises looking to purchase existing third party communities rather than buying a social technology and trying to build their on community.
Here is an example. Health care company Univita Health , which specializes in home health care services, [...]]]></description>
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		<slash:comments>2</slash:comments>
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