by Anthony J. Bradley | July 1, 2009 | 11 Comments
Today I reviewed a client’s draft social solution strategy document. It was comprehensive and well researched with several references from analyst firms, media outlets, and academics. Unfortunately, some of the analysis and advice in the references is, well, just bad (in my experience, of course). Also, in doing my daily Web scan of what’s going [...]
Category: social applications social solutions Tags: best practices, social solutions
by Anthony J. Bradley | May 26, 2009 | 21 Comments
Late last week I had a conversation with a client who was asking for a standard set of value or ROI metrics for social software. The client asked me to address this blog post in particular. At its foundation, the request was asking for a “standard” business case for social software investments. Building a business [...]
Category: social software social solutions Tags: business justification, social solutions
by Anthony J. Bradley | March 3, 2009 | 4 Comments
Twitter, Twitter, Twitter. I think Twitter buzz is about to become the most buzzed term in history (out pacing even Web 2.0 and SOA – can you believe it). Is it really that fun? Is there really a compelling use case for enterprises or is this just a consumer thing? Twitter co-founder Evan Williams on Charlie Rose [...]
Category: social software social solutions Tags: Micro-blogging, social software, social solutions
by Anthony J. Bradley | February 23, 2009 | 2 Comments
Credibility is absolutely critical for social solution success. If the participants sense that they are being deceived or manipulated they will exit and the community can perish quickly (or never form in the first place). Look at the current crisis that Yelp! is facing (see good article on CNET). Yelp! Is breaking a fundamental rule [...]
Category: social solutions Tags: social solutions, trust and credibility
by Anthony J. Bradley | February 3, 2009 | 2 Comments
A little while ago I posted on a new emerging industry around the sale of communities. This involves enterprises looking to purchase existing third party communities rather than buying a social technology and trying to build their on community. Here is an example. Health care company Univita Health , which specializes in home health care [...]
Category: social solutions Tags: social solutions
