Anthony Bradley

Today I reviewed a client’s draft social solution strategy document. It was comprehensive and well researched with several references from analyst firms, media outlets, and academics. Unfortunately, some of the analysis and advice in the references is, well, just bad (in my experience, of course). Also, in doing my daily Web scan of what’s going [...]

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Late last week I had a conversation with a client who was asking for a standard set of value or ROI metrics for social software. The client asked me to address this blog post in particular. At its foundation, the request was asking for a “standard” business case for social software investments. Building a business [...]

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Twitter, Twitter, Twitter. I think Twitter buzz is about to become the most buzzed term in history (out pacing even Web 2.0 and SOA – can you believe it). Is it really that fun? Is there really a compelling use case for enterprises or is this just a consumer thing?
Twitter co-founder Evan Williams on Charlie Rose last [...]

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Credibility is absolutely critical for social solution success. If the participants sense that they are being deceived or manipulated they will exit and the community can perish quickly (or never form in the first place). Look at the current crisis that Yelp! is facing (see good article on CNET).
Yelp! Is breaking a fundamental rule of [...]

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A little while ago I posted on a new emerging industry around the sale of communities. This involves enterprises looking to purchase existing third party communities rather than buying a social technology and trying to build their on community.
Here is an example. Health care company Univita Health , which specializes in home health care services, [...]

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