This Mashable post on a blogger’s blog getting purchased for almost $15M reminds me of something I surfaced internally at Gartner almost a year ago. Social applications add a “join” to the buy vs. build decision and clients would ask me to enumerate the pros and cons of joining third party communities rather than trying to grow their own. [...]
Entries Tagged as 'social economy'
by Anthony J. Bradley | October 3, 2008 | 2 Comments