by Anthony J. Bradley | October 3, 2011 | Comments Off
I’m very happy to announce that “The Social Organization” is now available for purchase. I co-authored the book with Mark P. McDonald, Group Vice President in Gartner’s Executive Programs. Harvard Business Review Press is our publisher. So you may be asking, why write another book on social media? We wrote it because, despite the number [...]
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by Anthony J. Bradley | July 26, 2011 | Comments Off
I work with far too many clients who don’t realize that, with social media and mass collaboration, popularity matters. So what do I mean by this? For effective mass collaboration, and certainly for scalable mass collaboration, you simply must provide the capability for participants to express that they like or support a post. And it needs [...]
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by Anthony J. Bradley | July 21, 2011 | 4 Comments
Back in February in my post “Social media is for Personas Not People” I explored Facebook’s competitive vulnerability due to the lack of support for social circles. Viola, in July Google launches Google+ which centers on social circle capabilities. Coincidence? Simple and easy, Google+ is basically activity streaming to user defined social circles. You can [...]
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by Anthony J. Bradley | July 15, 2011 | Comments Off
Yesterday Carol Rozwell and I did a free Webinar on “Taking a Strategic Approach to Social Media.” This Webinar focuses on how organizations go about building a repeatable competency in using social media to form communities and engage them in mass collaboration for organizational gain. The practices are not theoretical they are empirical and practical. [...]
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by Anthony J. Bradley | July 12, 2011 | 7 Comments
Many, if not most, organizations addressing social media have an unhealthy bias towards marketing. When talk of social media arises it is often relegated to “That’s just about marketing.” or “Marketing handles all that social media stuff.” This is dangerous since social media isn’t about marketing. Sure, it is relevant to marketing, but marketing is [...]
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by Anthony J. Bradley | March 30, 2011 | 8 Comments
Are you still challenging Wikipedia as a credible information source? If so you might as well get a dinosaur tattoo on your forehead. I was having a discussion (a civil argument) with a coworker the other day and we engaged in a definitional dispute. So I pulled out my iPhone and went … as Microsoft [...]
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by Anthony J. Bradley | March 23, 2011 | 2 Comments
A few weeks ago I posted on the importance of persona in social media and the challenges Facebook will face eventually unless they add in social circle capabilities. Well, I was reading last week’s (I think) copy of Newsweek magazine (the one with all the actors on the front) and James Franco explains why he [...]
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by Anthony J. Bradley | March 21, 2011 | 2 Comments
I just returned from a conference and client meetings in the UK. I met with the CIO of a large investment house to discuss social media. This organization is moving out of the fear stage and into the flippant stage of social media (from my earlier work on prevailing attitudes toward social media including folly, [...]
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by Anthony J. Bradley | March 8, 2011 | 9 Comments
A little while back I posted a “New Definition of Social Media” where I defined six core principles that set social media apart from other forms of communication and collaboration. It got a pretty good response. But people have asked me for a more succinct definition that sits above the six principles that hammers home [...]
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by Anthony J. Bradley | March 7, 2011 | 5 Comments
Or do they? Sure, at first thought it appears that social media and process management are total opposites. And in some ways they are. When using social media to engage and grow a community you certainly wouldn’t want to design out the processes by which participants would interact and “code” them into the collaborative environment. [...]
Category: social software Uncategorized Tags: BPM, process management, social media
