by Anthony J. Bradley | November 28, 2011 | 2 Comments
In most organizations, social media established a marketing beachhead. It served its purpose by raising awareness of a new set of technologies based on new principles of peer-to-peer discussion, openness, and cross-boundary communities. Indeed: the marketing organization has put social media technologies to work with very visible effect. But we need to break out social [...]
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by Anthony J. Bradley | November 7, 2011 | Comments Off
In the real estate world, there is a saying: "The three considerations that most impact value are location, location, and location." In the world of social media, they are purpose, purpose, and purpose. Nothing impacts the success of a social media effort more than the choice of its purpose. Because purpose becomes the cause around [...]
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by Anthony J. Bradley | October 31, 2011 | 2 Comments
We originally posted this on the Harvard Business Review blog site on Wednesday October 26, 2011. It has generated an interesting discussion so I encourage you to join it if you wish to engage. On the surface, social media and knowledge management (KM) seem very similar. Both involve people using technology to access information. Both [...]
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by Anthony J. Bradley | October 26, 2011 | 2 Comments
"Social media" is one of those terms that means different things to different people. Some history: it was originally associated with Web 2.0, the Web’s shift from publishing to a platform for the masses to share content and opinions. Then the corporate world caught on that social media wasn’t just for consumers; the term Enterprise [...]
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by Anthony J. Bradley | October 24, 2011 | 1 Comment
Slowly but surely, org cultures are shifting in attitude toward social media — from seeing it as a threat to discovering its very real opportunities. And attitude matters, a lot. Social media is about people, not technology. Its business value does not come from social software or a snazzy website, even one with 800 million [...]
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by Anthony J. Bradley | October 10, 2011 | 1 Comment
News flash: Organizations consist of people. How well an organization works depends on how its people interact and work together. Thus, every organization is "social." But so what? How do we make use of this universal fact? Organizations work top down through social interactions structured around the organization chart, or hierarchy. And they work end [...]
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by Anthony J. Bradley | October 5, 2011 | Comments Off
The short answer is, no. In a recent client meeting where we were discussing a collaborative environment specifically for developing and rating ideas. One of the meeting attendees said something to the effect of, “Why are we creating another collaborative environment? We should just be using the one we have.” We need to recognize that [...]
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by Anthony J. Bradley | October 3, 2011 | Comments Off
I’m very happy to announce that “The Social Organization” is now available for purchase. I co-authored the book with Mark P. McDonald, Group Vice President in Gartner’s Executive Programs. Harvard Business Review Press is our publisher. So you may be asking, why write another book on social media? We wrote it because, despite the number [...]
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by Anthony J. Bradley | July 26, 2011 | Comments Off
I work with far too many clients who don’t realize that, with social media and mass collaboration, popularity matters. So what do I mean by this? For effective mass collaboration, and certainly for scalable mass collaboration, you simply must provide the capability for participants to express that they like or support a post. And it needs [...]
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by Anthony J. Bradley | July 21, 2011 | 4 Comments
Back in February in my post “Social media is for Personas Not People” I explored Facebook’s competitive vulnerability due to the lack of support for social circles. Viola, in July Google launches Google+ which centers on social circle capabilities. Coincidence? Simple and easy, Google+ is basically activity streaming to user defined social circles. You can [...]
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