Anthony Bradley

Late last week I had a conversation with a client who was asking for a standard set of value or ROI metrics for social software. The client asked me to address this blog post in particular. At its foundation, the request was asking for a “standard” business case for social software investments. Building a business [...]

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A cnet article “Ning hits 1 million social networks” caught my attention. One million social networks is a lot of social networks even considering that anyone can go in there and start one up for free. Wow, what a success for Ning. Well, not really. The article goes further to state that about 20% are [...]

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I often get the following question from clients, “How can I leverage facebook for enterprise value?” I usually hit them with my facebook mantra, “Just because they are there, doesn’t mean they care.” Organizations must figure out a way to capture facebook participants’ attention. During a recent trip to San Jose I met with Appirio.
Appirio, [...]

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Twitter, Twitter, Twitter. I think Twitter buzz is about to become the most buzzed term in history (out pacing even Web 2.0 and SOA – can you believe it). Is it really that fun? Is there really a compelling use case for enterprises or is this just a consumer thing?
Twitter co-founder Evan Williams on Charlie Rose last [...]

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I just finished a few days in silicon valley meeting with numerous companies. These travel days, if successful, are both exhausting and highly rewarding. I often meet with 6-8 companies in a day. This trip certainly didn’t disappoint. Here are a few notes from my travels.
I met with CEO Paul Pluschkell of Spigit. Spigit is [...]

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Yesterday I met with the CEO Alex Blum and CMO Michael Chin of KickApps. KickApps is a cloud based environment for building rich community-based web properties. They focus on the consumer market as a white label extension to an organizations web site. Their customer base is heavy in the entertainment industry which makes sense given [...]

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My prayers to those who suffered in the Mumbai attack. Social technologies were used by some present to give a minute by minute account of what was happening. Yesterday the blogosphere and media outlets were full of accounts on how Twitter, Blogs, Wkipedia, etc. were employed to drive awareness of the tragedy. This highlights the [...]

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I have talked to many clients about the upcoming 2008 Magic Quadrant for Social Software and it is now published. I promised to alert everyone when it was so here is a link to it.

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Kathy Harris has an interesting post on ideation and the mixture between art and science. Indeed, ideation is one of the fastest growing application types of social software. I agree that although much of the science may be developed, implementations still face the art of mobilizing the community and gaining their meaningful participation.
One of the interesting [...]

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A FastForward blog post today addressed the potential of Twitter to transform or at least significantly impact knowledge management. The apparent oxymoron caught my attention. How can the lifestreaming of information snippets with a shelf life shorter than the life span of a fruit fly really impact knowledge management?
I don’t tweet. I have an account and [...]

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