Anthony Bradley

A member of the Gartner Blog Network

Entries Categorized as 'social software'


Social Media and Business Process Management Make Strange Bedfellows

by Anthony J. Bradley  |  March 7, 2011  |  5 Comments

Or do they? Sure, at first thought it appears that social media and process management are total opposites. And in some ways they are. When using social media to engage and grow a community you certainly wouldn’t want to design out the processes by which participants would interact and “code” them into the collaborative environment. [...]

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Category: Uncategorized social software     Tags: , ,

You Can’t Build a Business Case for Social Software

by Anthony J. Bradley  |  May 26, 2009  |  21 Comments

Late last week I had a conversation with a client who was asking for a standard set of value or ROI metrics for social software. The client asked me to address this blog post in particular. At its foundation, the request was asking for a “standard” business case for social software investments. Building a business [...]

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Category: social software social solutions     Tags: ,

Ning Now Has an Unimpressive 1 Million Social Networks

by Anthony J. Bradley  |  April 17, 2009  |  Comments Off

A cnet article “Ning hits 1 million social networks” caught my attention. One million social networks is a lot of social networks even considering that anyone can go in there and start one up for free. Wow, what a success for Ning. Well, not really. The article goes further to state that about 20% are [...]

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Category: social software     Tags:

Appirio is Trying to Turn facebook into Your Corporate Lead Generation Machine

by Anthony J. Bradley  |  March 4, 2009  |  Comments Off

I often get the following question from clients, “How can I leverage facebook for enterprise value?” I usually hit them with my facebook mantra, “Just because they are there, doesn’t mean they care.” Organizations must figure out a way to capture facebook participants’ attention. During a recent trip to San Jose I met with Appirio. [...]

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Category: social software     Tags: ,

In Search of a Twitter Enterprise Use Case?

by Anthony J. Bradley  |  March 3, 2009  |  4 Comments

Twitter, Twitter, Twitter. I think Twitter buzz is about to become the most buzzed term in history (out pacing even Web 2.0 and SOA – can you believe it). Is it really that fun? Is there really a compelling use case for enterprises or is this just a consumer thing? Twitter co-founder Evan Williams on Charlie Rose [...]

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Category: social software social solutions     Tags: , ,

Silicon Valley Meetings (Part 1)

by Anthony J. Bradley  |  February 27, 2009  |  1 Comment

I just finished a few days in silicon valley meeting with numerous companies. These travel days, if successful, are both exhausting and highly rewarding. I often meet with 6-8 companies in a day. This trip certainly didn’t disappoint. Here are a few notes from my travels. I met with CEO Paul Pluschkell of Spigit. Spigit [...]

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Category: social software     Tags:

Meeting with Social Platform vendor KickApps

by Anthony J. Bradley  |  January 8, 2009  |  Comments Off

Yesterday I met with the CEO Alex Blum and CMO Michael Chin of KickApps. KickApps is a cloud based environment for building rich community-based web properties. They focus on the consumer market as a white label extension to an organizations web site. Their customer base is heavy in the entertainment industry which makes sense given [...]

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Category: social software     Tags: ,

Social Software and the Tragedy in Mumbai

by Anthony J. Bradley  |  December 2, 2008  |  Comments Off

My prayers to those who suffered in the Mumbai attack. Social technologies were used by some present to give a minute by minute account of what was happening. Yesterday the blogosphere and media outlets were full of accounts on how Twitter, Blogs, Wkipedia, etc. were employed to drive awareness of the tragedy. This highlights the [...]

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Category: Web 2.0 social software     Tags: ,

2008 Magic Quadrant for Social Software

by Anthony J. Bradley  |  November 6, 2008  |  Comments Off

I have talked to many clients about the upcoming 2008 Magic Quadrant for Social Software and it is now published. I promised to alert everyone when it was so here is a link to it.

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Category: social software     Tags: ,

Social Ideation: Art or Science

by Anthony J. Bradley  |  September 30, 2008  |  Comments Off

Kathy Harris has an interesting post on ideation and the mixture between art and science. Indeed, ideation is one of the fastest growing application types of social software. I agree that although much of the science may be developed, implementations still face the art of mobilizing the community and gaining their meaningful participation. One of the [...]

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Category: social software     Tags: ,