Anthony Bradley

A member of the Gartner Blog Network

Entries Categorized as 'social applications'


Bad Advice Awards for Social Software Solutions

by Anthony J. Bradley  |  July 1, 2009  |  11 Comments

Today I reviewed a client’s draft social solution strategy document. It was comprehensive and well researched with several references from analyst firms, media outlets, and academics. Unfortunately, some of the analysis and advice in the references is, well, just bad (in my experience, of course). Also, in doing my daily Web scan of what’s going [...]

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Category: social applications social solutions     Tags: ,

Gartner “Cool Solutions with Social Software” Research

by Anthony J. Bradley  |  February 2, 2009  |  2 Comments

I am leading a significant 2009 Gartner case-based research effort around how clients are deploying social software and achieving business value. You may be familiar with Gartner’s “Cool Vendors” research. This case-based research will result in a series of “Cool Solutions with Social Software” published papers. We are anticipating that each report will include 5-6 [...]

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Category: social applications     Tags: ,

If You Have To Train Your Users on Your Social Application, You’ve Done it Wrong.

by Anthony J. Bradley  |  January 29, 2009  |  1 Comment

I get a great deal of kick back from clients on this statement, as I did from one today, but I am sticking to my guns. How many of you have gotten facebook training? How many of you are Craig’s List certified? How about YouTube? The marquis public Web social environments don’t train. Enterprise externally [...]

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How Important is Having a Business Case for Social Applications?

by Anthony J. Bradley  |  January 29, 2009  |  2 Comments

I wanted to point my blog readers to an interaction I had (or am having) with Andrea DiMaio on his blog post entitled Forget a Business Case For Web 2.0. I think we have come to some agreement but I’m not sure yet. This is near and dear to my heart since I am now [...]

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Less Than 50 Essential Strategies For Creating a Social Application

by Anthony J. Bradley  |  January 27, 2009  |  2 Comments

Dion Hinchcliffe has an excellent post “50 Essential Strategies For Creating A Successful Web 2.0 Product” directed at the vendor side of Web 2.0. However many of the points are very salient for enterprises looking to deliver (build, buy, or join) a business relevant social application. Let’s do some quick tailoring of his list (you [...]

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Category: social applications     Tags: ,

Social Emergence and the Fallacy of Enterprise Agility

by Anthony J. Bradley  |  January 27, 2009  |  4 Comments

Just finished a conversation with a client and I see an interesting trend evolving. Interesting in that the emergence benefit from the social computing movement can and often does lead to a lack of enterprise agility. We need to distinguish between levels of agility. Individual agility, team agility, group agility, business unit agility, geographic region [...]

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Category: social applications     Tags: ,

Are Gartner Blogs Annoying? Are all Blogs Annoying? Is Twitter Annoying?

by Anthony J. Bradley  |  January 26, 2009  |  6 Comments

I was alerted to this twitterer’s sentiment that that Gartner blogs are annoying, “Gartner blogs annoy! What’s the point of blogging openly, then ref’ing subscription. only reports. Either extract or don’t bother.” This is a valid statement. Isn’t it? Certainly we reference our “subscription required” research in many, if not most, of our posts. Research [...]

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Category: social applications     Tags: ,

Large Retailer Improving Social Skills

by Anthony J. Bradley  |  January 21, 2009  |  Comments Off

I spent four hours recently with the CIO (and his team) of a large retailer discussing their strategy (or current lack thereof) for social applications. We had about 3 half hour prep calls for the session. After these prep calls I was under the impression they were too technology focused too early. It is always [...]

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Should We Get Excited About the Obama Administration’s Efforts with Social Software?

by Anthony J. Bradley  |  January 15, 2009  |  2 Comments

Andrea DiMaio with this post is trying to quell my excitement over Obama’s leadership in social software. He and I work together pretty closely on government and Web 2.0 (I focus more on the US while he covers the world). But I have to tell him that it won’t be easy to quell my excitement Definitely [...]

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Category: social applications     Tags: ,

The OBAMA Administration Gets The Social Movement

by Anthony J. Bradley  |  January 15, 2009  |  4 Comments

As I had expected (and hoped), President Elect Obama is employing social software to get the people involved in government. They have launched an idea engine to gather the best ideas the public has to offer for presentation to the president, as they say, in a briefing book like he gets from his named advisors. [...]

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