by Anthony J. Bradley | November 28, 2011 | 2 Comments
In most organizations, social media established a marketing beachhead. It served its purpose by raising awareness of a new set of technologies based on new principles of peer-to-peer discussion, openness, and cross-boundary communities. Indeed: the marketing organization has put social media technologies to work with very visible effect. But we need to break out social [...]
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by Anthony J. Bradley | November 7, 2011 | Comments Off
In the real estate world, there is a saying: "The three considerations that most impact value are location, location, and location." In the world of social media, they are purpose, purpose, and purpose. Nothing impacts the success of a social media effort more than the choice of its purpose. Because purpose becomes the cause around [...]
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