Anthony J. BradleyYesterday Carol Rozwell and I did a free Webinar on “Taking a Strategic Approach to Social Media.”
This Webinar focuses on how organizations go about building a repeatable competency in using social media to form communities and engage them in mass collaboration for organizational gain. The practices are not theoretical they are empirical and practical. We analyzed over 400 enterprise 2.0 implementations for common successful and unsuccessful practices. We assembled these into techniques for building a discipline around how to catalyze mass collaboration, using social media, for business or mission value.
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