by Anthony J. Bradley | July 26, 2011 | Comments Off
I work with far too many clients who don’t realize that, with social media and mass collaboration, popularity matters. So what do I mean by this? For effective mass collaboration, and certainly for scalable mass collaboration, you simply must provide the capability for participants to express that they like or support a post. And it needs [...]
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by Anthony J. Bradley | July 21, 2011 | 4 Comments
Back in February in my post “Social media is for Personas Not People” I explored Facebook’s competitive vulnerability due to the lack of support for social circles. Viola, in July Google launches Google+ which centers on social circle capabilities. Coincidence? Simple and easy, Google+ is basically activity streaming to user defined social circles. You can [...]
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by Anthony J. Bradley | July 15, 2011 | Comments Off
Yesterday Carol Rozwell and I did a free Webinar on “Taking a Strategic Approach to Social Media.” This Webinar focuses on how organizations go about building a repeatable competency in using social media to form communities and engage them in mass collaboration for organizational gain. The practices are not theoretical they are empirical and practical. [...]
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by Anthony J. Bradley | July 12, 2011 | 7 Comments
Many, if not most, organizations addressing social media have an unhealthy bias towards marketing. When talk of social media arises it is often relegated to “That’s just about marketing.” or “Marketing handles all that social media stuff.” This is dangerous since social media isn’t about marketing. Sure, it is relevant to marketing, but marketing is [...]
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