Anthony Bradley

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Archives for March, 2011


Are you a Wikipedia dinosaur?

by Anthony J. Bradley  |  March 30, 2011  |  8 Comments

Are you still challenging Wikipedia as a credible information source? If so you might as well get a dinosaur tattoo on your forehead. I was having a discussion (a civil argument) with a coworker the other day and we engaged in a definitional dispute. So I pulled out my iPhone and went … as Microsoft [...]

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James Franco Agrees with Me on Facebook

by Anthony J. Bradley  |  March 23, 2011  |  2 Comments

A few weeks ago I posted on the importance of persona in social media and the challenges Facebook will face eventually unless they add in social circle capabilities. Well, I was reading last week’s (I think) copy of Newsweek magazine (the one with all the actors on the front) and James Franco explains why he [...]

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Social Media is Like Spreadsheets

by Anthony J. Bradley  |  March 21, 2011  |  2 Comments

I just returned from a conference and client meetings in the UK. I met with the CIO of a large investment house to discuss social media. This organization is moving out of the fear stage and into the flippant stage of social media (from my earlier work on prevailing attitudes toward social media including folly, [...]

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Defining Social Media: Mass Collaboration is Its Unique Value

by Anthony J. Bradley  |  March 8, 2011  |  9 Comments

A little while back I posted a “New Definition of Social Media” where I defined six core principles that set social media apart from other forms of communication and collaboration. It got a pretty good response. But people have asked me for a more succinct definition that sits above the six principles that hammers home [...]

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Social Media and Business Process Management Make Strange Bedfellows

by Anthony J. Bradley  |  March 7, 2011  |  5 Comments

Or do they? Sure, at first thought it appears that social media and process management are total opposites. And in some ways they are. When using social media to engage and grow a community you certainly wouldn’t want to design out the processes by which participants would interact and “code” them into the collaborative environment. [...]

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Social Media: It’s About New Behaviors Not New Technologies

by Anthony J. Bradley  |  March 2, 2011  |  4 Comments

Raise your hand if you believe you can change your corporate culture or market dynamic by providing access to a software tool? What, no one. And yet that is what we so often expect from social media. Provide access to a tool and sit back and collect accolades as the collaboration wonderfulness ensues and grows [...]

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