Anthony Bradley

We are all familiar with the advertising-driven model for social media (ex. facebook), the donation-based model (ex. Wikipedia), and the elusive subscription-based model. After talking with government organizations that were including the creation of and posting to a social media based collaborative environment in their funding grants to research organizations, I have talked about a [...]

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I have been talking with clients and publishing on a very prevalent worst practice I call “Provide and Pray.” This involves simply providing access to a social software tool and praying something valuable comes from it. They pray that a community actually forms and that its activity delivers value to the enterprise. This isn’t “build [...]

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I often talk to clients who ask about how they can tap facebook for enterprise value. I sometimes get the impression that they feel facebook participants are just hanging out itching for the opportunity to interact with them. All they need is permission to build a corporate facebook profile.
This is the point where I [...]

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