Comments on: Your Web Site Strategy is Destined to Fail http://blogs.gartner.com/anthony_bradley/2009/05/12/your-web-site-strategy-is-destined-to-fail/ A member of the Gartner Blog Network Sat, 03 Dec 2011 04:33:10 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: Contented Management » Three little tips to reduce huff and puff http://blogs.gartner.com/anthony_bradley/2009/05/12/your-web-site-strategy-is-destined-to-fail/comment-page-1/#comment-523 Contented Management » Three little tips to reduce huff and puff Fri, 15 May 2009 08:26:31 +0000 http://blogs.gartner.com/anthony_bradley/2009/05/12/your-web-site-strategy-is-destined-to-fail/#comment-523 [...] Anthony Bradley - Your Web Site Strategy is Destined to Fail [...] [...] Anthony Bradley – Your Web Site Strategy is Destined to Fail [...]

]]> By: Anthony Bradley http://blogs.gartner.com/anthony_bradley/2009/05/12/your-web-site-strategy-is-destined-to-fail/comment-page-1/#comment-519 Anthony Bradley Thu, 14 May 2009 16:04:45 +0000 http://blogs.gartner.com/anthony_bradley/2009/05/12/your-web-site-strategy-is-destined-to-fail/#comment-519 50/50 is great! I'm not seeing quite that adoption rate yet. 50/50 is great! I’m not seeing quite that adoption rate yet.

]]> By: Rachel Minihan http://blogs.gartner.com/anthony_bradley/2009/05/12/your-web-site-strategy-is-destined-to-fail/comment-page-1/#comment-515 Rachel Minihan Wed, 13 May 2009 00:16:16 +0000 http://blogs.gartner.com/anthony_bradley/2009/05/12/your-web-site-strategy-is-destined-to-fail/#comment-515 Agreed! I've been talking with my clients for a while now about developing their online portfolios. I'm finding with small business owners that there's a 50/50 split in their interest and understanding of this. Some want to tackle the work full force and others just seem to view it as more work. Glad for your article as I may forward it along to a few people as an educational piece. Agreed! I’ve been talking with my clients for a while now about developing their online portfolios. I’m finding with small business owners that there’s a 50/50 split in their interest and understanding of this. Some want to tackle the work full force and others just seem to view it as more work. Glad for your article as I may forward it along to a few people as an educational piece.

]]> By: Anthony Bradley http://blogs.gartner.com/anthony_bradley/2009/05/12/your-web-site-strategy-is-destined-to-fail/comment-page-1/#comment-513 Anthony Bradley Tue, 12 May 2009 21:59:06 +0000 http://blogs.gartner.com/anthony_bradley/2009/05/12/your-web-site-strategy-is-destined-to-fail/#comment-513 Greg, Fantastic point here! There needs to be a balance. You can't be great at web projection and drive people to a disappointing web destination. I'm certainly not suggesting anyone deemphasize their web site. In fact, I'm suggesting they expand it into a grander strategy around Web destinations including a broader ecosystem of Web sites that can compliment their own. Greg,

Fantastic point here! There needs to be a balance. You can’t be great at web projection and drive people to a disappointing web destination. I’m certainly not suggesting anyone deemphasize their web site. In fact, I’m suggesting they expand it into a grander strategy around Web destinations including a broader ecosystem of Web sites that can compliment their own.

]]> By: Greg Pettit http://blogs.gartner.com/anthony_bradley/2009/05/12/your-web-site-strategy-is-destined-to-fail/comment-page-1/#comment-512 Greg Pettit Tue, 12 May 2009 21:38:34 +0000 http://blogs.gartner.com/anthony_bradley/2009/05/12/your-web-site-strategy-is-destined-to-fail/#comment-512 Anybody involved in social media can't help but agree to a certain point. As an example, we have a Twitter search set up for some of our keywords, and are able to assist people more or less in realtime. In as many cases as possible, I dispense advice that costs the reader nothing (in other words, I am not trying to sell them a product, which is a ridiculous prospect on Twitter). However, since the point of the article seems to be (forgive the possibly inaccurate paraphrasing) "Web site is just one part of Web presence, and is therefore diminishing in importance," it's important to remember that a "diminished" share of a staggering percentage is still very large. A website alone isn't enough; that much is true. But when people become interested in you through your web presence, they will almost invariably visit your web site. And your site had better deliver the information the visitor is after. Greg Anybody involved in social media can’t help but agree to a certain point. As an example, we have a Twitter search set up for some of our keywords, and are able to assist people more or less in realtime. In as many cases as possible, I dispense advice that costs the reader nothing (in other words, I am not trying to sell them a product, which is a ridiculous prospect on Twitter).

However, since the point of the article seems to be (forgive the possibly inaccurate paraphrasing) “Web site is just one part of Web presence, and is therefore diminishing in importance,” it’s important to remember that a “diminished” share of a staggering percentage is still very large. A website alone isn’t enough; that much is true. But when people become interested in you through your web presence, they will almost invariably visit your web site. And your site had better deliver the information the visitor is after.

Greg

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