In the US, journalism has log been a watch dog on government and business activities. This is one of the reasons that as a nation we prize the free press. But unbiased “true” fact based reporting seems to be giving way to the infotainment dark side characterized by spin and dramatization.
I am secretly dreaming of a day when I can easily find a good “rating” of an organization, product, or even person (backed by in depth content) so that I can better determine with whom to associate. I am convinced that the only way to change the world is through collectively determining how we spend our money and our votes. Will Ulitzer be this vehicle?
I recently watched a fascinating episode of Frontline (my favorite show BTW) on “Black Money” or corruption in the international business world. Wouldn’t you love to have access to an honesty rating for companies so you know who you are supporting with your spending?
I think the day will come. A very interesting social validation site called SocialYell just launched today. SocialYell is all about collectively judging the social responsibility of organizations and people (President Obama is in there). It is new and I’m not convinced of the participant experience yet. But I enthusiastically applaud the concept.
Call me a bright eyed optimist but I see the huge potential for social change here. I don’t think I’m alone.
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