Anthony Bradley

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Archives for March, 2009


The Next Big Shift in Collaboration

by Anthony J. Bradley  |  March 25, 2009  |  3 Comments

Yesterday, for the first time, I presented my new Enterprise 2.0 strategy framework to the Federal Aviation Administration at their IT conference in Dallas (BTW, I’ll also be presenting it at the upcoming Gartner Portals, Content, and Collaboration Conference in Orlando 8-10 June 2009). Afterwards, I met with Bob Tobin, the IT Director of the [...]

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Category: social solutions     Tags: ,

Mashups, Business Intelligence, and Automobile Visibility

by Anthony J. Bradley  |  March 20, 2009  |  4 Comments

I’m just returning from a few days of travel in the Washington DC area where I met with or presented to the Nuclear Regulatory Commission (NRC), Social Security Administration (SSA), and Housing and Urban Development (HUD) on mashups, SOA, WOA, and cloud computing. I also spent some quality time with the leadership team of mashup [...]

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Category: mashups     Tags: ,

People Won’t Pay for News. What Will They Pay For?

by Anthony J. Bradley  |  March 18, 2009  |  2 Comments

There is a great article here by Clay Shirky on the plans of major newspapers to counter the trend of sharing information (copyrighted information to be specific). They failed, or are failing. He makes one (at least one) very profound statement, “The curious thing about the various plans hatched in the ’90s is that they [...]

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Category: Social Web     Tags: , ,

Antisocial Customers in the Web 2.0 Era

by Anthony J. Bradley  |  March 13, 2009  |  1 Comment

I, and just about every other person I know, is an antisocial customer. What do I mean by this? It is simple, I don’t want to talk to your company. I want to talk to my wife, I want to talk to my friends, I want to talk to my neighbors (well, except for the [...]

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Category: social solutions     Tags:

Paying Bloggers: Much Ado About Nothing

by Anthony J. Bradley  |  March 5, 2009  |  2 Comments

Let’s face it, some people just like to create controversy even where it doesn’t exist. Forrester put out a piece on adding sponsored blogging to a corporate media strategy (see Jeremiah Owyang’s post on the report). This has been picked up by others who are trying to generate controversy (see Read/Write/Web). Don’t get caught up [...]

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Category: social solutions     Tags: ,

Appirio is Trying to Turn facebook into Your Corporate Lead Generation Machine

by Anthony J. Bradley  |  March 4, 2009  |  Comments Off

I often get the following question from clients, “How can I leverage facebook for enterprise value?” I usually hit them with my facebook mantra, “Just because they are there, doesn’t mean they care.” Organizations must figure out a way to capture facebook participants’ attention. During a recent trip to San Jose I met with Appirio. [...]

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Category: social software     Tags: ,

In Search of a Twitter Enterprise Use Case?

by Anthony J. Bradley  |  March 3, 2009  |  4 Comments

Twitter, Twitter, Twitter. I think Twitter buzz is about to become the most buzzed term in history (out pacing even Web 2.0 and SOA – can you believe it). Is it really that fun? Is there really a compelling use case for enterprises or is this just a consumer thing? Twitter co-founder Evan Williams on Charlie Rose [...]

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Category: social software social solutions     Tags: , ,