Anthony Bradley

I just finished a few days in silicon valley meeting with numerous companies. These travel days, if successful, are both exhausting and highly rewarding. I often meet with 6-8 companies in a day. This trip certainly didn’t disappoint. Here are a few notes from my travels.
I met with CEO Paul Pluschkell of Spigit. Spigit is [...]

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Credibility is absolutely critical for social solution success. If the participants sense that they are being deceived or manipulated they will exit and the community can perish quickly (or never form in the first place). Look at the current crisis that Yelp! is facing (see good article on CNET).
Yelp! Is breaking a fundamental rule of [...]

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We at Gartner talk often on the societal and business impact of social computing and as you can imagine many opinions surface both pro and con. At the core of the issue is how human behaviors change and how that translates into culture and impacts business. It is easy to damn social networking as a [...]

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An article in the Web 2.0 Journal talks about the emergence of a Chief Networking Officer (CNO). Are you thinking, Do we really need a chief for our networking technology? They are actually talking about business networking rather than technology networking which call into question the choice of terms. Chief Social Officer or Chief Community [...]

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I had an interesting meeting today with the senior leadership of social networking SaaS vendor Neighborhood America. They have actually been around since 1999 (which makes them an old timer in social software years) and were the technology behind the highly successful HGTV web site Rate My Space which actually was turned into a TV [...]

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I had a meeting with NewsGator today to talk about their Social Software capability. What struck me most was their differentiated focus on information “discoverability” (not e-discovery). I have posted previously on my opinion that enterprises have an unhealthy focus on enterprise search and are missing the importance of a broader approach to information discoverability. [...]

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A little while ago I posted on a new emerging industry around the sale of communities. This involves enterprises looking to purchase existing third party communities rather than buying a social technology and trying to build their on community.
Here is an example. Health care company Univita Health , which specializes in home health care services, [...]

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I am leading a significant 2009 Gartner case-based research effort around how clients are deploying social software and achieving business value. You may be familiar with Gartner’s “Cool Vendors” research. This case-based research will result in a series of “Cool Solutions with Social Software” published papers. We are anticipating that each report will include 5-6 [...]

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