This is a great article on Best Buy opening up their product and rating information through open Web APIs so third parties can use it to create mashups.
For the past year I have been telling clients, and anyone else who will listen, that even though you may have the best web site in the world, you can still be a web dinosaur. Today, it is about web presence not web site. Web presence is a combination of web site, web participation, and web projection. There are two prevalent means to extend web presence through projection, feeds and open APIs. Both of these enable the REST (sorry, I couldn’t help it) of the world to grab your capability, extend it, and propagate it.
Mashability is not a toy. It is rapidly becoming an imperative. What is your web projection strategy?
PS. I am not saying that web site doesn’t matter. It certainly does. If your web projection strategy drives traffic to your web site, there better be a good experience awaiting them when they arrive. However, it is not enough. Remember that Web 2.0 is all about the community. Your one web site will pale in comparison to a competitor who’s web presence not only includes their web site but thousands of other web sites that have “mashed” their content.