Anthony Bradley

A member of the Gartner Blog Network

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Entries from January 2009

If You Have To Train Your Users on Your Social Application, You’ve Done it Wrong.

January 29th, 2009 · 1 Comment

I get a great deal of kick back from clients on this statement, as I did from one today, but I am sticking to my guns. How many of you have gotten facebook training? How many of you are Craig’s List certified? How about YouTube? The marquis public Web social environments don’t train. Enterprise externally [...]

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Tags: social applications

How Important is Having a Business Case for Social Applications?

January 29th, 2009 · 2 Comments

I wanted to point my blog readers to an interaction I had (or am having) with Andrea DiMaio on his blog post entitled Forget a Business Case For Web 2.0. I think we have come to some agreement but I’m not sure yet.
This is near and dear to my heart since I am now diligently [...]

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Tags: social applications

Best Buy Becoming Mashable to Extend Their Web Presence

January 28th, 2009 · No Comments

This is a great article on Best Buy opening up their product and rating information through open Web APIs so third parties can use it to create mashups.
For the past year I have been telling clients, and anyone else who will listen, that even though you may have the best web site in the world, [...]

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Tags: mashups

Less Than 50 Essential Strategies For Creating a Social Application

January 27th, 2009 · 2 Comments

Dion Hinchcliffe has an excellent post “50 Essential Strategies For Creating A Successful Web 2.0 Product” directed at the vendor side of Web 2.0. However many of the points are very salient for enterprises looking to deliver (build, buy, or join) a business relevant social application. Let’s do some quick tailoring of his list (you [...]

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Tags: social applications

Social Emergence and the Fallacy of Enterprise Agility

January 27th, 2009 · 4 Comments

Just finished a conversation with a client and I see an interesting trend evolving. Interesting in that the emergence benefit from the social computing movement can and often does lead to a lack of enterprise agility. We need to distinguish between levels of agility. Individual agility, team agility, group agility, business unit agility, geographic region [...]

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Tags: social applications

Are Gartner Blogs Annoying? Are all Blogs Annoying? Is Twitter Annoying?

January 26th, 2009 · 6 Comments

I was alerted to this twitterer’s sentiment that that Gartner blogs are annoying, “Gartner blogs annoy! What’s the point of blogging openly, then ref’ing subscription. only reports. Either extract or don’t bother.”
This is a valid statement. Isn’t it? Certainly we reference our “subscription required” research in many, if not most, of our posts. Research is [...]

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Tags: social applications

Application Architecture: Reference Architectures and Practice Frameworks

January 22nd, 2009 · 1 Comment

In the latter part of 2007 and throughout 2008 the Gartner Application Architecture team began building a collection of reference architectures and practice frameworks as part of the effort to establish a body of research for our newly formed team. Clients responded well we are highlighting this research even more in our 2009 agenda. Let’s [...]

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Tags: Aplication Architecture

Large Retailer Improving Social Skills

January 21st, 2009 · No Comments

I spent four hours recently with the CIO (and his team) of a large retailer discussing their strategy (or current lack thereof) for social applications. We had about 3 half hour prep calls for the session. After these prep calls I was under the impression they were too technology focused too early. It is always [...]

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Tags: social applications

Should We Get Excited About the Obama Administration’s Efforts with Social Software?

January 15th, 2009 · 2 Comments

Andrea DiMaio with this post is trying to quell my excitement over Obama’s leadership in social software. He and I work together pretty closely on government and Web 2.0 (I focus more on the US while he covers the world). But I have to tell him that it won’t be easy to quell my excitement [...]

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Tags: social applications

The OBAMA Administration Gets The Social Movement

January 15th, 2009 · 4 Comments

As I had expected (and hoped), President Elect Obama is employing social software to get the people involved in government. They have launched an idea engine to gather the best ideas the public has to offer for presentation to the president, as they say, in a briefing book like he gets from his named advisors. [...]

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Tags: social applications