http://blogs.gartner.com/anthony_bradley/2008/12/28/participation-and-persistence-in-addition-to-awareness-distinguish-social-media-from-traditional-media/ A member of the Gartner Blog Network Sat, 03 Dec 2011 04:33:10 +0000 hourly 1 http://wordpress.org/?v=3.0.4 http://blogs.gartner.com/anthony_bradley/2008/12/28/participation-and-persistence-in-addition-to-awareness-distinguish-social-media-from-traditional-media/comment-page-1/#comment-218 Anthony Bradley Mon, 05 Jan 2009 16:11:48 +0000 http://blogs.gartner.com/anthony_bradley/2008/12/28/participation-and-persistence-in-addition-to-awareness-distinguish-social-media-from-traditional-media/#comment-218 I think persistence is really the key characteristic. I see synchronous communications evolving to purely awareness where the real "work" gets done in a persistent environment. I think persistence is really the key characteristic. I see synchronous communications evolving to purely awareness where the real “work” gets done in a persistent environment.

]]> http://blogs.gartner.com/anthony_bradley/2008/12/28/participation-and-persistence-in-addition-to-awareness-distinguish-social-media-from-traditional-media/comment-page-1/#comment-215 Rich Ullman Mon, 29 Dec 2008 15:14:16 +0000 http://blogs.gartner.com/anthony_bradley/2008/12/28/participation-and-persistence-in-addition-to-awareness-distinguish-social-media-from-traditional-media/#comment-215 I like the idea of (and the term) persistence... as it parallels the traditional (old) media measurement of frequency, in that it drives both the creation and maintaining of awareness. I like the idea of (and the term) persistence… as it parallels the traditional (old) media measurement of frequency, in that it drives both the creation and maintaining of awareness.

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