Anthony Bradley

My prayers to those who suffered in the Mumbai attack. Social technologies were used by some present to give a minute by minute account of what was happening. Yesterday the blogosphere and media outlets were full of accounts on how Twitter, Blogs, Wkipedia, etc. were employed to drive awareness of the tragedy. This highlights the potential of social technologies as a medium for sensing changes and enhancing situational awareness. I blogged on this previously. At this point it is more around general breaking news but I believe it will evolve in two critical directions (from the perspective of enterprise and societal value).

1. The sensing and awareness will evolve from general news type of awareness to enterprise monitoring of relevant environmental circumstances by leveraging the community as a valuable source of sensor information.

2. An enterprise response capability will augment the sensing capabilities and community will not only enhance awareness of a relevant change to the situation but also be mobilized to respond.

This is what I am calling a globally scalable sense and respond capability (powered by social technologies).