Just after my presentation this morning on social applications (focusing on the customer experience), a person approached me with a question (several did but I’m going to blog on this one). He is tasked with exploring social applications to enhance the patient-doctor relationship at Johns Hopkins (widely recognized as a state of the art medical organization). After a brief brainstorming session we came up with something interesting and illustrative of the power of the community. Here is basically what I told him.
Many of us, our friends and loved ones have had in the past or have upcoming medical procedures. How often have we heard something like, “I had the best ortho surgeon in the state” about the doctor? Getting the best doctor in the area or even the field is currently the pinnacle of patient care, not to mention the social status aspect of medicine. Social applications will change this. Imagine how a patient with a challenging medical condition would feel if his/her doctor explicitly and quickly mobilized a network of physicians to help address the problem. Imagine further if, with presence awareness, the doctor could do it on the spot with the patient in the room.
I can hear it now, “You got the best ortho doctor in the state? Well my doctor assembled the best ortho team in the world.” It is just a matter of when. We all care about our health. Any feedback here?