Anthony J. BradleyThis Mashable post on a blogger’s blog getting purchased for almost $15M reminds me of something I surfaced internally at Gartner almost a year ago. Social applications add a “join” to the buy vs. build decision and clients would ask me to enumerate the pros and cons of joining third party communities rather than trying to grow their own. A few, not many at all, but a few clients asked if I knew of any in their space they could purchase. Are we looking at the dawning of a new market around the development and sale of topic related communities? What do you think?
Category: social applications Tags: social economy, social software
2 responses so far ↓
1 Gina Spadoni October 14, 2008 at 1:13 pm
I would say “yes,” and hold up Squidoo as an example. I have recently been checking out their “lens” concept and reading about “lens flipping,” where people are making a business out of creating mini-topic based sites/communities and then selling them (not for millions, but rather for, say $100 or so).
2 Social Applications Change the Traditional Buy vs. Build Equation February 3, 2009 at 12:28 pm
[...] little while ago I posted on a new emerging industry around the sale of communities. This involves enterprises looking to [...]