Anthony Bradley

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A Whole New Social Market on the Horizon?

October 3rd, 2008 · 2 Comments

This Mashable post on a blogger’s blog getting purchased for almost $15M reminds me of something I surfaced internally at Gartner almost a year ago. Social applications add a “join” to the buy vs. build decision and clients would ask me to enumerate the pros and cons of joining third party communities rather than trying to grow their own. A few, not many at all, but a few clients asked if I knew of any in their space they could purchase. Are we looking at the dawning of a new market around the development and sale of topic related communities? What do you think?

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Tags: social applications

2 responses so far ↓

  • 1 Gina Spadoni // Oct 14, 2008 at 1:13 pm

    I would say “yes,” and hold up Squidoo as an example. I have recently been checking out their “lens” concept and reading about “lens flipping,” where people are making a business out of creating mini-topic based sites/communities and then selling them (not for millions, but rather for, say $100 or so).

  • 2 Social Applications Change the Traditional Buy vs. Build Equation // Feb 3, 2009 at 12:28 pm

    [...] little while ago I posted on a new emerging industry around the sale of communities. This involves enterprises looking to [...]

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