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No Purpose for the Failed Social Site Uber

by Anthony J. Bradley  |  September 26, 2008  |  Submit a Comment

Though backed by some powerful organizations (Universal Music Group and Discovery Communications) and a good chunk of seed money, the social site Uber has shut its doors. As blogger Caroline McCarthy points out, it was difficult to understand what Uber really was about. This identity crisis probably led to its demise. This is another example of a failed social site that was missing a clearly identifiable purpose around which a community will form.

We all know that the three most important principles of success in real estate are location, location, and location. With social applications, the three are purpose, purpose, and purpose. Am I beating a dead horse yet? Well, as long as I get calls from clients pursuing social applications without a well formulated purpose then I will continue to beat it. And right now I get many.

Category: social-applications  

Tags: purpose  social-applications  

Anthony J. Bradley
GVP
10 years at Gartner
26 years in IT

Anthony J. Bradley is a group vice president in Gartner Research responsible for the research content that Gartner publishes through its three internet businesses (softwareadvice.com, capterra.com and getapp.com). These responsibilities include creating and leading the research organization and infrastructure needed for the strategy formulation, planning, research, creation, editing, production and distribution of the content. He has four global teams of highly talented people who are advancing towards the world's greatest destination for content on how small businesses succeed through information technology.




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