Angela McIntyre

A member of the Gartner Blog Network

Entries Tagged as 'smartphone'


Lenovo Acquisition of Motorola Mobility

by Angela McIntyre  |  January 31, 2014  |  Comments Off

Hugues de la Vergne shares his views on the impact of Lenovo’s announcement to acquire Motorola Mobility. AM: What does Lenovo’s acquisition of Motorola Mobility mean for the smartphone market? HV: The Lenovo acquisition will have a minor effect on smartphone market share, but will have a larger effect on mid-tier smartphone margins in key […]

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T-Mobile Cuts Subsidies, Takes a Risk with Consumers

by Angela McIntyre  |  April 11, 2013  |  Comments Off

My colleague Hugues De La Vergne and I discussed how T-Mobile’s  “Un-carrier” approach to end smartphone subsidies will not seem heroic to consumers choosing their next smartphones. Angela: Why was the T-Mobile announcement risky? Hugues: T-mobile recently announced their plans to remove subsidies for smartphones.  They will also no longer offer wireless contracts and supposedly will simplify the wireless selection process.  All operators […]

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Un-Augmented Reality: Cutting through the Briefing Hype

by Angela McIntyre  |  February 27, 2013  |  Comments Off

My colleague Tuong Nguyen and I discuss the line-up of announcements surrounding Mobile World Congress last week. Tuong was in New York City at briefings by HTC, Canon, Metaio and Sony. Angela: What was cool and “meh” about what you saw at HTC? Tuong: I went to the launch of the HTC One. Physically it’s a nice […]

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Microsoft Uses Brick and Mortar to Build the Brand

by Angela McIntyre  |  May 9, 2012  |  2 Comments

“Most people don’t know Microsoft sells PCs,” is how James at the Microsoft Store responded to my initial surprise at the layout of their new store. Microsoft has 19 retail stores in the US, and the Microsoft Store at the Stanford Shopping Mall opened a couple weeks ago. I was surprised that the Xbox and […]

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Smartphones: The “Go-to” Internet Device

by Angela McIntyre  |  November 28, 2011  |  Comments Off

I was behind the mirror for a few consumer focus groups Gartner held recently.  We asked consumers in six cities about how they use technology, attitudes about consumer electronics, and what influences their purchase decisions the most.  The focus groups highlight how differently consumers think about mobile, video and social media than marketing directors, product […]

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