Angela McIntyre

A member of the Gartner Blog Network

Entries Tagged as 'Intel'


Toshiba’s Experiment in Ultrabook Marketing

by Angela McIntyre  |  July 9, 2012  |  1 Comment

The Toshiba “medical test subject” ad is edgy, a bit gross, and caused a stir.  From the buzz, viewers remember Toshiba after seeing it.  Yet, the  images and portrayal of medical trials are disturbing and can lead to unintended negative connotations for the Toshiba brand.  So why may Toshiba have chosen this commercial? Toshiba’s “medical […]

1 Comment »

Category: Uncategorized     Tags: , , , , , , , ,

Microsoft Uses Brick and Mortar to Build the Brand

by Angela McIntyre  |  May 9, 2012  |  2 Comments

“Most people don’t know Microsoft sells PCs,” is how James at the Microsoft Store responded to my initial surprise at the layout of their new store. Microsoft has 19 retail stores in the US, and the Microsoft Store at the Stanford Shopping Mall opened a couple weeks ago. I was surprised that the Xbox and […]

2 Comments »

Category: Uncategorized     Tags: , , , , , , , ,

Waving to the Screen

by Angela McIntyre  |  September 20, 2011  |  Comments Off

      One of the computing trends from the Intel Developer Forum 2011 in San Francisco was the use of Microsoft Kinect as a platform for controlling electronics with gestures. The demo showcased a prototype electronic sign that could be used as an endcap display in a retail shop. The sign was a large LCD panel […]

Comments Off

Category: Uncategorized     Tags: , , ,