by Angela McIntyre | July 9, 2012 | 1 Comment
The Toshiba “medical test subject” ad is edgy, a bit gross, and caused a stir. From the buzz, viewers remember Toshiba after seeing it. Yet, the images and portrayal of medical trials are disturbing and can lead to unintended negative connotations for the Toshiba brand. So why may Toshiba have chosen this commercial? Toshiba’s “medical [...]
Category: Uncategorized Tags: advertising, brand, consumer, focus group, Intel, marketing, PC, Toshiba, Ultrabook
by Angela McIntyre | May 9, 2012 | 2 Comments
“Most people don’t know Microsoft sells PCs,” is how James at the Microsoft Store responded to my initial surprise at the layout of their new store. Microsoft has 19 retail stores in the US, and the Microsoft Store at the Stanford Shopping Mall opened a couple weeks ago. I was surprised that the Xbox and [...]
Category: Uncategorized Tags: Acer, Apple, Intel, Microsoft, PC, Samsung, smartphone, tablet, Windows 8
by Angela McIntyre | September 20, 2011 | Comments Off
One of the computing trends from the Intel Developer Forum 2011 in San Francisco was the use of Microsoft Kinect as a platform for controlling electronics with gestures. The demo showcased a prototype electronic sign that could be used as an endcap display in a retail shop. The sign was a large LCD panel [...]
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Category: Uncategorized Tags: gesture recognition, Intel, Microsoft, user interface
