Angela McIntyre

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Entries Tagged as 'focus group'


Toshiba’s Experiment in Ultrabook Marketing

by Angela McIntyre  |  July 9, 2012  |  1 Comment

The Toshiba “medical test subject” ad is edgy, a bit gross, and caused a stir.  From the buzz, viewers remember Toshiba after seeing it.  Yet, the  images and portrayal of medical trials are disturbing and can lead to unintended negative connotations for the Toshiba brand.  So why may Toshiba have chosen this commercial? Toshiba’s “medical [...]

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Smartphones: The “Go-to” Internet Device

by Angela McIntyre  |  November 28, 2011  |  Comments Off

I was behind the mirror for a few consumer focus groups Gartner held recently.  We asked consumers in six cities about how they use technology, attitudes about consumer electronics, and what influences their purchase decisions the most.  The focus groups highlight how differently consumers think about mobile, video and social media than marketing directors, product [...]

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