The Toshiba “medical test subject” ad is edgy, a bit gross, and caused a stir. From the buzz, viewers remember Toshiba after seeing it. Yet, the images and portrayal of medical trials are disturbing and can lead to unintended negative connotations for the Toshiba brand. So why may Toshiba have chosen this commercial? Toshiba’s “medical [...]
Category: Uncategorized Tags: advertising, brand, consumer, focus group, Intel, marketing, PC, Toshiba, Ultrabook
