Angela McIntyre

A member of the Gartner Blog Network

Entries Categorized as 'Uncategorized'


T-Mobile Cuts Subsidies, Takes a Risk with Consumers

by Angela McIntyre  |  April 11, 2013  |  Comments Off

My colleague Hugues De La Vergne and I discussed how T-Mobile’s  “Un-carrier” approach to end smartphone subsidies will not seem heroic to consumers choosing their next smartphones. Angela: Why was the T-Mobile announcement risky? Hugues: T-mobile recently announced their plans to remove subsidies for smartphones.  They will also no longer offer wireless contracts and supposedly will simplify the wireless selection process.  All operators [...]

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Un-Augmented Reality: Cutting through the Briefing Hype

by Angela McIntyre  |  February 27, 2013  |  Comments Off

My colleague Tuong Nguyen and I discuss the line-up of announcements surrounding Mobile World Congress last week. Tuong was in New York City at briefings by HTC, Canon, Metaio and Sony. Angela: What was cool and “meh” about what you saw at HTC? Tuong: I went to the launch of the HTC One. Physically it’s a nice [...]

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Wearable Electronics at CES

by Angela McIntyre  |  January 15, 2013  |  Comments Off

I was looking out for wearable electronics at CES. Here are some that caught my attention… Aftershokz (www.aftershokz.com) – bone (tissue) conduction headset sits in front of the ear. Let’s you hear communications while “keeping your ears open” to hear what is going on around you. Bone conduction is useful for first responders who need [...]

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Toshiba’s Experiment in Ultrabook Marketing

by Angela McIntyre  |  July 9, 2012  |  1 Comment

The Toshiba “medical test subject” ad is edgy, a bit gross, and caused a stir.  From the buzz, viewers remember Toshiba after seeing it.  Yet, the  images and portrayal of medical trials are disturbing and can lead to unintended negative connotations for the Toshiba brand.  So why may Toshiba have chosen this commercial? Toshiba’s “medical [...]

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Microsoft Uses Brick and Mortar to Build the Brand

by Angela McIntyre  |  May 9, 2012  |  2 Comments

“Most people don’t know Microsoft sells PCs,” is how James at the Microsoft Store responded to my initial surprise at the layout of their new store. Microsoft has 19 retail stores in the US, and the Microsoft Store at the Stanford Shopping Mall opened a couple weeks ago. I was surprised that the Xbox and [...]

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Smartphones: The “Go-to” Internet Device

by Angela McIntyre  |  November 28, 2011  |  Comments Off

I was behind the mirror for a few consumer focus groups Gartner held recently.  We asked consumers in six cities about how they use technology, attitudes about consumer electronics, and what influences their purchase decisions the most.  The focus groups highlight how differently consumers think about mobile, video and social media than marketing directors, product [...]

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From Mood Rings to the Cloud

by Angela McIntyre  |  November 11, 2011  |  3 Comments

An example of technology, once a kids’ fad, which will increase data traffic in the Cloud My daughter turned nine recently, and with her birthday money she chose to buy a necklace with a cat pendant that turns hues of green and blue from her own body temperature when she wears it.  The necklace reminded me [...]

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Waving to the Screen

by Angela McIntyre  |  September 20, 2011  |  Comments Off

      One of the computing trends from the Intel Developer Forum 2011 in San Francisco was the use of Microsoft Kinect as a platform for controlling electronics with gestures. The demo showcased a prototype electronic sign that could be used as an endcap display in a retail shop. The sign was a large LCD panel [...]

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When the Hotspot Went Cold

by Angela McIntyre  |  July 21, 2011  |  1 Comment

I was working from my hotel room yesterday afternoon with a couple of hours between client visits, and I couldn’t get on the internet.  I was on-line after checking-in the evening before, no problem.  It was one of those hotspot services where you click on a portal, enter your credit card number, and get on.  [...]

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Human or Chatbot

by Angela McIntyre  |  May 11, 2011  |  1 Comment

When I have trouble with a product, I often find myself  on the company’s website tracking down how to fix it.  Often the info on the webpages doesn’t go deep enough to help my particular circumstance.  I try on-line chat if available and sometimes wonder if the agent is virtual or a real person.  It’s not so easy [...]

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