Angela McIntyre

A member of the Gartner Blog Network

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The Evolution of Online Shopping with Cognizant Computing

by Angela McIntyre  |  April 25, 2014  |  Comments Off

Gartner predicts that by 2017, 10% of consumer online purchases will be made by virtual assistants. My colleague Mika Kitagawa and I discussed how online shopping will evolve through Cognizant computing as our virtual assistants do the shopping for us.  Cognizant computing is the next phase of the personal cloud with services, products, and advertising […]

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Lenovo Acquisition of Motorola Mobility

by Angela McIntyre  |  January 31, 2014  |  Comments Off

Hugues de la Vergne shares his views on the impact of Lenovo’s announcement to acquire Motorola Mobility. AM: What does Lenovo’s acquisition of Motorola Mobility mean for the smartphone market? HV: The Lenovo acquisition will have a minor effect on smartphone market share, but will have a larger effect on mid-tier smartphone margins in key […]

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How Tech Providers Improve Consumer Brand Image

by Angela McIntyre  |  October 11, 2013  |  Comments Off

Gartner brand analyst Annette Jump and I recently discussed her insights on brand analysis methods.  CMOs of tech firms are improving consumer brand perception using the Brand Strength Index and Net Promoter Scores. Angela McIntyre: Since technology providers know branding is critical for marketing to consumers, what do you recommend clients do to evaluate their […]

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Early Smartphone Upgrades Mutually Beneficial for Operators and Early Adopting Consumers

by Angela McIntyre  |  July 22, 2013  |  Comments Off

Hello, this blog post is by my colleague Hugues de la Vergne. He has great insights. I hope you enjoy reading the post. Best, Angela Two year mobile contracts have always had one major drawback for early adopters; being stuck with the same Smartphone for two years. In response to this market demand, T-Mobile recently […]

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T-Mobile Cuts Subsidies, Takes a Risk with Consumers

by Angela McIntyre  |  April 11, 2013  |  Comments Off

My colleague Hugues De La Vergne and I discussed how T-Mobile’s  “Un-carrier” approach to end smartphone subsidies will not seem heroic to consumers choosing their next smartphones. Angela: Why was the T-Mobile announcement risky? Hugues: T-mobile recently announced their plans to remove subsidies for smartphones.  They will also no longer offer wireless contracts and supposedly will simplify the wireless selection process.  All operators […]

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Un-Augmented Reality: Cutting through the Briefing Hype

by Angela McIntyre  |  February 27, 2013  |  Comments Off

My colleague Tuong Nguyen and I discuss the line-up of announcements surrounding Mobile World Congress last week. Tuong was in New York City at briefings by HTC, Canon, Metaio and Sony. Angela: What was cool and “meh” about what you saw at HTC? Tuong: I went to the launch of the HTC One. Physically it’s a nice […]

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Wearable Electronics at CES

by Angela McIntyre  |  January 15, 2013  |  Comments Off

I was looking out for wearable electronics at CES. Here are some that caught my attention… Aftershokz ( – bone (tissue) conduction headset sits in front of the ear. Let’s you hear communications while “keeping your ears open” to hear what is going on around you. Bone conduction is useful for first responders who need […]

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Toshiba’s Experiment in Ultrabook Marketing

by Angela McIntyre  |  July 9, 2012  |  1 Comment

The Toshiba “medical test subject” ad is edgy, a bit gross, and caused a stir.  From the buzz, viewers remember Toshiba after seeing it.  Yet, the  images and portrayal of medical trials are disturbing and can lead to unintended negative connotations for the Toshiba brand.  So why may Toshiba have chosen this commercial? Toshiba’s “medical […]

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Microsoft Uses Brick and Mortar to Build the Brand

by Angela McIntyre  |  May 9, 2012  |  2 Comments

“Most people don’t know Microsoft sells PCs,” is how James at the Microsoft Store responded to my initial surprise at the layout of their new store. Microsoft has 19 retail stores in the US, and the Microsoft Store at the Stanford Shopping Mall opened a couple weeks ago. I was surprised that the Xbox and […]


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Smartphones: The “Go-to” Internet Device

by Angela McIntyre  |  November 28, 2011  |  Comments Off

I was behind the mirror for a few consumer focus groups Gartner held recently.  We asked consumers in six cities about how they use technology, attitudes about consumer electronics, and what influences their purchase decisions the most.  The focus groups highlight how differently consumers think about mobile, video and social media than marketing directors, product […]

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