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Spotlight on Oracle: Multichannel Campaign Management

by Andrew White  |  April 12, 2017  |  Comments Off on Spotlight on Oracle: Multichannel Campaign Management

Spotlight on Oracle – Highlights new research that covers, relates to, or mentions Oracle.

Adam Sarner and his colleagues just published the Magic Quadrant for Multichannel Campaign Management.

Marketing leaders will find a host of new vendors in this year’s Magic Quadrant for multichannel campaign management. Vendors are focused on integrating machine learning, personalization and ad tech capabilities into big data foundations for deeper customer engagement.

FYI: Here is the latest Oracle Vendor Rating.  We are in the process of updating this and plan to do so before the end of June 2017.

 

Category: gartner-research  

Andrew White
Research VP
8 years at Gartner
22 years IT industry

Andrew White is a research vice president and agenda manager for MDM and Analytics at Gartner. His main research focus is master data management (MDM) and the drill-down topic of creating the "single view of the product" using MDM of product data. He was co-chair… Read Full Bio




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