by Andrew White | April 12, 2017 | Comments Off on Spotlight on Oracle: Multichannel Campaign Management
Spotlight on Oracle – Highlights new research that covers, relates to, or mentions Oracle.
Adam Sarner and his colleagues just published the Magic Quadrant for Multichannel Campaign Management.
Marketing leaders will find a host of new vendors in this year’s Magic Quadrant for multichannel campaign management. Vendors are focused on integrating machine learning, personalization and ad tech capabilities into big data foundations for deeper customer engagement.
FYI: Here is the latest Oracle Vendor Rating. We are in the process of updating this and plan to do so before the end of June 2017.
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