Well that was a nice ‘break’. I enjoyed 2 weeks with family, good books, and rest. I hope you did too. I reacquainted myself with Agatha Christie, and also took in some David Glantz. I’ll let you know what I thought with my book reviews shortly.
The year has started off with a bang. Overall my 2011 was very similar to 2010 – very, very busy. Inquiry load for MDM was much higher in 2011 though with our new hire in the MDM team, we were able to accommodate the increase without killing ourselves. Travel is starting up this year with a blast – and it seems Master Data Management demand will only increase again. I will be speaking about MDM and meeting with end users at BI summits (UK, Australia), BPM summits (UK, US), and that is along with our MDM summits (UK and US). And we haven’t finished planning for the year yet, either.
I read lots of news papers and magazines, when I was not playing with the kids, or eating too much. The Economist’s The World in 2012 had a story covering the mother of all MDM of Customer Data implementations. In “India’s Identity Revolution” we hear how India is building out a platform to support real time identify management for all its citizens. The focus is on sourcing social and other government services, and given the size of India’s population, this will be a very, very large implementation. Maybe they could do with some help with MDM?
I will post a few other stories, the one’s I found most interesting, in the next few days. But perhaps we can meet up at our upcoming MDM Summit in London. I will be there all week (the BI summit is there earlier in the week). The MDM Summit’s theme is “optimizing business outcomes with trusted master data” which seems very “in tune” with the current mixed economic situation. MDM continues to amaze me. Despite the complex political and fraught economic conditions, the market is going to continue to grow. We put out a press release talking about the event that stated that “Worldwide master data management (MDM) software revenue will reach $1.9 billion in 2012, a 21 per cent increase from 2011”. I will share our latest thinking on information governance, MDM of product data, and will share the key note with my colleague, John Radcliffe, to talk about MDM and cloud, social data and why “big data” isn’t big enough.
I was not able to attend this event in 2011 so I am looking forward to attending, and meeting those of you that can attend!
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Andrew White



































































































